Email marketing is a proven way to promote products, whether they are products you promote through an affiliate program or your own products you develop. Email marketing is a very powerful tool to make more money online.
Your email marketing campaign works by first getting people to join your opt in email subscriber list. You can do this by placing an email capture form on your website and creating a free theme-based newsletter to send to your subscribers.
You can even be extra careful to follow email spam laws by making your list a double opt in list where the subscriber has to confirm their subscription before they can join your your list.
Your newsletter will feature interesting content for your target market. Once you have built up a good sized list, you can start placing some ads for the product or service you are promoting in your emails. You can even build a separate list for announcements for people who want to know about new products, tools and offerings in the industry. They will be more likely to buy from you because they already trust and like you.
Types of Email Marketing:
* Newsletter (Free) - will have a couple of ads, as mentioned above.
* Information Please Mailer. These will help you close more sales. You place either a link or email capture box on your website for visitors to fill out with their email address. They will then get a series of emails with more information about the product with a call to action at the end. This method of email marketing is very effective because it warms up the reader before sending them to the sales page to close the sale.
* Special Broadcasts. these are sent to your whole list and discusses a product or service that will help your visitor in some way. Having loyal subscribers who trust you and want to know what products you recommend is a great way to make money online.
Two Tools For Effective Internet Email Marketing
* An Auto Responder. There are many services for email list management
* Email Signature File
Can Spam Act
It is very important to follow the Can Spam Act when sending your emails. In every email you send out, it is a good practice to include your name, company and physical address at the end. I didnt like doing this either, but you wont have any problems since people can always opt out of your list, and email list building and email marketing is crucial to building your online business. It is also very important to allow your visitors to opt out of your email list should they want to.
Spam Filters
Email marketing list management services save time for hundreds of webmasters. Some services have a built in service that lets you check your email messages against a Spam Filter so you can know what to change so your email will be more likely to reach the visitors inbox, and not get trashed in the spam folder.
Another good thing about email marketing is that it is very easy to set up an autoresponder or free newsletter and the results are easy to track. You can know what links they click on inside the email and how well your messages are working in getting you more sales.
Email marketing management services run on very fast machines so your emails arrive instantly and most people check and read their email everyday. This makes email marketing easy to use to as a great way to supplement your online affiliate marketing efforts.
Since you will need content for your newsletters, try to find affiliate programs which provide you with quality pre-written articles to use to promote their products. Without the need to spend time researching and writing your own content and with an effective email marketing system on your side, you will surely earn more money online and bring in more affiliate commissions.
Free Online Email Greeting
A big focus with internet marketing is to drive traffic to your website and to find unique visitors and new customers. Of course this is vital to the long term survival of the business. But what is often neglected, is making the most of the visitors and customers that you already have. You can earn extra money online by following up with your current customers and subscribers, and maximising the profit potential from them.
It's always cheaper to sell to existing customers than it is to go out and find new ones. Probably the best and easiest way to achieve this is through email marketing. It's well known that most people need to be exposed to your message or product 7 times before they take action and purchase. And once your subscribers make a purchase and become your customer, they are then much more likely to make follow-up purchases. It's all about building trust and credibility.
Okay, to be able to follow up with your list of subscribers and customers, you will need an autoresponder account. Here you can set up the content, follow up messages, and the schedule of which days the emails are to go out. Once set-up, your list will continue to get your messages automatically, which allows you to keep feeding them the benefits of your product or service. You can also add new messages at any time to the autoresponder series, or make one-off broadcast messages to your entire list if you have any special announcements.
Most good autoresponder services will allow you to easily separate your lists so that you can have different lists for subscribers and customers. This allows you to tailor certain products and offers to the right audience.
Once you have things set-up in your autoresponder account, you can then copy some HTML code for your opt-in box, and insert in your web pages, blogs and lead-capture pages. If you have reasonable amounts of traffic flowing to your sites, and if you give your visitors a good reason to join your list (offer free bonuses), over time you'll end up with a huge number of loyal subscribers and customers that you can follow-up with for as long as they stay subscribed. The alternative, if you don't have an opt-in box, is that people land on your site, leave, forget all about your site, and never return again. Not good.
When you have a good list of subscribers and customers, make sure that you keep them on your list by continually offering them good content and great value. Giving them more content than sales pitches is very important to maintain their loyalty. When you sell them affiliate products, make sure that you have some experience with the product and you know that your list would benefit greatly from purchasing it.
Most of the profit comes after the first sale to your customer. The profit comes from the multiple sales to each individual customer. The only way to facilitate this is to offer excellent value and content, and to continue following-up with them. Initially, there is a bit of work in setting-up your email campaign, but once this is done, it really is a lazy way to earn extra money online.
Both George Watson & Andrew Jones are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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