It is common to see large companies from different industries moving together to come up with technological breakthroughs. The partnership between Kodak, the American multinational public company known for their wide range of photographic films, and Isilon, the leader on designing and marketing clustered storage systems can be considered as one of the most momentous in commercial printing.
CNNMoney.com recently reported that Kodak will be providing commercial printers to companies which have already taken advantage of Isilon's industry-leading system. The partnership will make it easier for companies having a single pool of shared storage to increase the speed by which individual employees can access images and files stored in a single storage system. The speedy access will increase the efficiency of the business by reducing time wastage.
With the combined Kodak and Isilon solution, it is expected that any commercial full color printing business can cope with ever increasing number of digital images. With the industry growing at an exponential rate, businesses should be able to cope with the growth.
Kevin Joyce, Managing Director (United States and Canada Region) of Kodak's Graphic Communications Group has said: "Today's printing industry is experiencing increasingly complex jobs, file type diversification and ever larger file sizes. Through this agreement with Isilon, Kodak is enabling our customers to centralize their critical data into a single, easily scalable storage pool to share and access current and archived print jobs quickly and easily. With this new joint solution, our customers can move from production to press in less time and with greater ease." - CNNMoney.com.
According to industry reports, the digitalization of the printing industry for the last five years has created an explosion of data. High resolution photos and new file formats fuel the need for better storage system.
"Like many companies spanning the enterprise who depend on digital content and large, file-based data, the printing services industry is facing a significant strain on their existing storage resources, hindering their ability to advance their business operations cost-effectively," said Brett Goodwin, Vice President of Marketing and Business Development at Isilon Systems. "Our alliance with Kodak brings the transformative power of clustered storage to the printing industry, creating a centralized storage system that is capable of managing extremely large file sizes and a truly all-digital workflow, enabling commercial printers to optimize their press operations for increased productivity and resource utilization," he added further.
One of the companies that should benefit from this breakthrough is Sac Digital Printing based in Sacramento, CA. The company has been making waves in the industry on their quest to become the biggest name in the business.
Full Color Commercial Printing
Color copies are very important, particularly in commonly used marketing materials such as the brochures, flyers, and posters. With the advanced technologies used today, most companies are able to use full color flyers for their advertising needs. Compared with single or even two-color advertising, companies find that full color printing is a powerful tool to attract potential clients. Add to that creative graphic design and compelling content, and companies are provided with a stellar advertising product. People are simply better at remembering advertisements that catch their interests. This is achieved not only using creativity and color, but also in printing quality. Full color printing is very important for achieving a highly effective and productive output when your copies or color flyers are distributed. Even brochures and posters will maximize their efficacy when designed with full color prints.
According to current studies, people have the a greater tendency to remember words, text, graphics, and images that are printed in full color. In addition to that, most people subconsciously judge people, environment, and matters according to color. This is why some people who produce reports, presentations, and samples often use highlights or colored text and images in order to catch the attention of their audience and make a mark on their memory. The same applies with color flyers and brochures used for business marketing and advertising. Almost 50% of company forms and documents are multi-colored. Examples for these are color postcards, custom envelopes, color business cards, graphic design projects, door hangers, custom magnets, and headers.
Another reason full color printing is preferable is that the rate of multi-color prints is comparable to all black or one color print. The cost between multi-color and full color printing does not really vary as compared with the all black print. Considering the benefits full color offers, you will likely garner a higher success rate when you spend the same amount of advertising monies. Color flyers, color copies of reports, profiles, color postcards, custom envelopes, color business cards, custom notepads, headers, carbonless forms, graphic design projects, and other office forms are best done in full color if at all you are going to have it printed in multi-color prints.
You can easily inquire into digital and offset printing rates for your business form needs by simply visiting Impression Group Printing online. You will see a wide array of printing services offered at low rates, which can be confirmed by comparing with other printing companies. Offering local and non-local printing services, you can email or call for your inquiries and orders. As Impression Group Printing provides quality, efficient, and affordable printing services, you can have your color flyers, color business cards, and any other full color copies of any business projects or program outlines at a very low cost.
Check out the other services available and request your quotation via the contact details provided. Making your business life easier and better, request custom printing of brochures and color flyers without comprising the quality in spite of very low rates offered. Know the benefits of full color printing and apply them to your business correspondence and marketing materials. Make a superior impression on your potential clients without increasing your advertising expense.
Both Zack Elwood & Jack Christensen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Zack Elwood has sinced written about articles on various topics from . Sac uses full technology to produce high quality offset printing of brochures, business cards, door hangers, letterhead, postcards, and flyers among others. Sa. Zack Elwood's top article generates over 720 views. to your Favourites.
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