The coming of the Internet had predicted doom for the print media. Contrary to this view, the print media is far from dead and going by recent findings still rules the roost. Webwindows, a leading media agency in the UK, explains this phenomenon by stating that newspapers and magazines have been around for a long time and have built up a level of trust and confidence in the readers that is not easy to challenge.



According to Webwindows, people place more confidence in the print media than in any other media. This view of Webwindows is collaborated by recent studies and findings all of which highlight the fact that when it comes to advertising print prevails. Given these facts, the future of the print media, says Webwindows, is not only intact but going by the trends it will continue to rule in times to come.

The rising costs of online advertising, feels Webwindows, is what is keeping people away from online advertising. But this according to Webwindows is not the only reason. Webwindows feels that online advertising creates its own share of distraction especially when people are trying to concentrate on the content on the web page. This view of Webwindows is also supported by recent findings by consultancy firm Deloitte. The report clearly states that there are a large number of people who would actually pay to get the advertisements off the pages. Other reports also support Webwindows views. As far as online advertising is concerned people like to read these advertisements only when they want to purchase something. If they are logged on to the net for any other purpose, these ads serve as irritants.

Webwindows also supports it case for the future of the print media being strong by reiterating that people read newspapers in their leisure time and they have a much larger circulation as compared to the availability of the Internet. Webwindows also feels that not all people are tech-savvy while newspapers are an important source of relaxation. There are people who especially during their free time like to browse through advertisements. Webwindows feels that people read the advertisements in newspapers because they want to read them and not because they are forced to read them.

The role of newspaper, feels Webwindows, becomes all the more important during disturbed times such as in times of recession. According to Webwindows, people turn to the newspapers to understand what is happening and why it is happening. This, Webwindows, feels goes in favour of the print media as its readership increases dramatically.

Finally Webwindows also feels that it is easier to read the newspaper, relaxed on the couch than sitting in front of the computer, Then again print is easier on the eyes than the computer. Even practical considerations such as these, states Webwindows, will serve to ensure that the future of the print media stays bright.