Learn to design a new breed of ads. Get ready for "small screen" advertising. Start thinking of ways to deliver your message on a cellphone screen just a little bigger than a postage stamp, or about half the size of a regular business card.
1.) Explore ideas on how to render your logo in minipixels.
2.) Start thinking of ways to deliver your advertising message via text messaging.
3.) Set up your .mobi website for viewing via iPhones and more.
4.) How about designing your slogan in telemoticon?
5.) Study new values in permission-based marketing.
Explore compelling new wireless marketing programs and opportunities that can deliver your targeted marketing message to mobile device users. Think of how cellular technology is causing a breakdown in mass advertising and creating opportunities in made-to-order advertising.
* Strategic, pinpoint advertising.
Using Global Positioning Systems (GPS) technology, it is now possible to pinpoint the location of a mobile device user and send them an advertising message at a most opportune time.
* Example: A cellphone or a PDA user dials a service to get a listing of restaurants within a mile or two of his current GPS location. Because you advertise in this service, your restaurant name, phone number, and sample menu appear on the screen.
* Bounce Ad is a mobile advertising software that enables businesses to deliver promotional coupons to their customers' mobile phones in the form of commercial text messages.
Mobile Advertising
Consumers are now using cellphones to send text messages, play games, send photos, search the web and other assorted tasks that can create several marketing opportunities.
1.) Explore permission-based cellphone advertising and how it can benefit your business. Cellphone users will allow you to send them free ads on a quid pro quo basis.
2.) Design a cellphone game and distribute it for free.
3.) Sponsor a ring tone that can be associated with your company - like a snippet of your advertising jingle.
4.) Offer a free application or service to keep your name in front of this new breed of consumers.
Virtual advertising.
A virtual ad is a still or a video that is inserted into any television broadcast - whether live or prerecorded. This type of advertising is also known as a "hidden ad" because it is usually made to blend into the scene, as if the advertisement were really part of the actual setting.
Baseball on TV: Look behind the hitter and you will find an advertisement from your store - digitally inserted and which can only be seen by cable viewers in your market area.
This technology is now available and is commonly used during live sports broadcasts. Eventually, when segmentation features become widely available, advertisers will be able to buy exposure on a market-specific basis.
Future Trends In Technology
Every business strives to expand its market share and grow. Many businesses diversify as well ? eBay is no exception. Over the last few years eBay has implemented many new features and these upgrades have benefited both the buyers and sellers. One may ask what futures trends and/or upgrades sellers, buyers and affiliates can expect from eBay. You might see changes in the four below areas:
1. Increase in costs ? eBay, along with sites and/or services owned by eBay, such as PayPal, eBay Stores, half.com and ProStores, may increase their prices over the next few months. This will undoubtedly increase eBay seller fees and will require these sellers to re-evaluate their selling strategies. These cost changes are currently being debated all over the Internet ? go find an eBay Sellers auction board and you can easily find someone that is upset about these increases in fees. eBay's goal is to of course make itself the ultimate online marketplace for online buyers and sellers. To accomplish this feat, they will need to add additional functionalities to the site and sellers will have to help foot the bill.
2. Establish a market for charity listings ? At times, like many other notable businesses, eBay puts a portion of its profit to good use. The company has raised over $34 million so far for charitable purposes. eBay makes great efforts to contribute as much as it can and support charity listings. The Giving Works icon next to a product is one-way eBay increases charitable auction traffic. Expect to see more of these types of programs at eBay. If able, you might even be able to participate in these events.
3. Increased communication between sellers and buyers ? eBay is attempting to bridge the gap between sellers and buyers. The company has introduced a Skype feature within the listings that enables the buyer and seller to communicate during the auction process. Skype is easy to learn and is familiar to most people ? it's just like talking on the telephone at home. Another feature of Skype is a virtual chat window that many eBay users seem to enjoy. Instant communication can help buyers clear all doubts that they have in their minds about an auction and this leads to a faster sale and increased customer satisfaction.
4. Selling from your own site ? eBay has an option that enables webmasters to place code on their own sites and feature, or advertise, products or services that are currently being auctioned. It is estimated that 20 percent of eBay sellers place these links and sell merchandise via their websites utilizing this methodology. Expect this number to increase over the next few months. Webmasters can place any category, or all categories if they wish, on their sites and this enables potential buyers to browse eBay items without actually visiting eBay!
Some may argue that the above trends and/or upgrades are helping the buyer and leaving the sellers in the poorhouse. However, these changes will ultimately bring more traffic to the site. More traffic to the site means more visits to your auction. More visits to your auction means more sales. Remain competitive and as eBay matures your profit will increase.
Both Benjamin Deleon & Bruce Moilan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Benjamin Deleon has sinced written about articles on various topics from Marketing, Advertising Guide and Marketing. Ben Deleon is President of Brandel, an innovative publishing company specializing in design and development of software & Internet-based businesses. Brandel offers several mobile marketing products. Visit. Benjamin Deleon's top article generates over 1600 views. to your Favourites.
Bruce Moilan has sinced written about articles on various topics from Marketing, How to Sell on Ebay and How to Sell on Ebay. Increase your credibility...and your bottom line! Sellsi helps build trust in online auctions. By representing only the best eBay sellers, Sellsi has created a network of the most reputable merchants on the web. The Sellsi Seal instills confidence and add. Bruce Moilan's top article generates over 9900 views. to your Favourites.
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