When it comes to making money in the gambling industry, there are more than one way to skin a cat. Today I wanted to talk to you about the differences between two popular methods—private label verses affiliate programs. Chances are, you are more than familiar with affiliate programs, but are a bit green in the private label department. A private label sportsbook is like a revved up version of an affiliate program. It’s the next level up.



So why should you even care? It’s all the same right? Wrong. Unlike an affiliate program, you actually own the domain to the casino. In other words, the final destination is not someone else’s website, it’s yours. As such, another advantage is you control the hosting situation. All the traffic is yours to keep, which means you don’t lose valuable branding like affiliates do.

Perhaps these sound like minor bonuses to you. Well, here’s a big one. As a private label partner, you have access to all player information—and I mean all. Affiliates are missing out on this major benefit. It’s one reason why private label partners can earn a whole lot more than an affiliate ever could with the same amount of work.

Do you ever wonder how those players you refer are being treated? After all, players that are not treated right will leave. Well, private label partners get to comp their players and have a one on one experience if they choose. Unlike a simple affiliate, you have total control. You are building up your own equity. If you want to go the extra mile to ensure players keep playing you can. I think this is one of the greatest features of the private label system. There’s nothing worse than working hard to get players and having them leave the service, because the main company was not doing a good job.

Do you like money? I hope you said yes. It’s a fact that private label partners earn more per player on average than any affiliate. You are losing money right now if you are in a sportsbook affiliate program. I don’t know about you, but I hate losing money. Since we are on the subject of work and money, let’s proceed to my last major point on the difference between private label and affiliate programs—click conversions.

You work extremely hard to get your traffic over to your affiliate program. Much of that traffic is lost on the way. Consider this example. If you are receiving 1,000 hits to your marketing page, how many people are clicking over to the affiliate program? 1%, 2%, 5% or more—perhaps less? Well, if you were a private label partner, those visitors would not need to perform a second click and 100% of the traffic would be going to the destination. When you look it all over, stepping up to the private label level just makes sense—and plenty of dollars too.