GatorPond Entertainment Group, Inc. announced a new next-generation community-empowered Media Trading service that enables passionate Movie, Video Game and Music fans to easily trade the media they love with like-minded consumers, and best of all the media is yours to keep, unless you decide to trade it again for something else. GatorPond has pioneered a new consumer-driven retailing model that offers fans access, through the sale of a monthly membership, to an ever-growing catalog of media allowing them to trade the movies, games and CDs they already have for what they want. We market our program mainly through Affiliates.





The GatorPond service will be powered by iMustard.com who are headquartered in Farnham, Surrey, England. They are the company's software development/technology partners and shareholders.



GatorPond's service offers individual Sales Affiliates and Not-for-Profit organizations a unique opportunity to join the exciting entertainment industry either as a fun hobby, a part time income source or, a serious full-time money making venture.



In addition to the main operation in the United States, the GatorPond program will be entering Canada, The United Kingdom and South Africa by May of this year and will be operational in over 40 countries over the next 24 months. It is anticipated that by 2008, over 3 million families will be Members worldwide. The international expansion plans are both methodical and deliberate.

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Founded by industry innovators, entrepreneurs and international business people Larry and Catherine Favalora, Deaven and Linda Butler, Paul and Liz Jones and Arthur Kendall, GatorPond draws on the power of peer relationships and shared interests of its seller community. With this "concentric" retail model, GatorPond provides families with the ability to save significantly on their entertainment purchases while at the same shifting a portion of the entertainment dollars already being spent by families to schools, youth groups, church groups, sports teams and community centered programs in their own area. Our tagline tells the story, ?Trade what you have, for what you want. TM?



?"We are introducing to the typical consumer who buys games, music and movies a store where they can earn money for themselves and for the Non-Profit Organizations they feel passionate about. We wanted to create a business model where people can save money and make money at the same time. The creation of GatorPond means a serious income stream for the average person and huge fundraising potential for local not-for-profit groups," said Larry Favalora, co-founder, Chairman and CEO of GatorPond. "This is a unique opportunity for anyone who has ever dreamed of becoming a part of the entertainment industry as well. GatorPond provides them with a platform to run a significant, international business and have fun being in the mix with their favorite bands, actors and artists."

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"GatorPond has really defined a new marketing channel for the entertainment industry," said Deaven Butler, co-founder, president and CCO. "We are expanding the sphere of influence for these media and connecting people to it in a more meaningful way. The entertainment industry has spent years making entertainment for the marketplace, but GatorPond creates a marketplace for the entertainment."



Added GatorPond co-founder and president of iMustard.com, Arthur Kendall, "The entertainment industry has used street team marketing for years, encouraging passionate fans to personally endorse the entertainers and artists they love in their communities. We are taking it to the next level by enabling fans through our system and unique technology to complete the transaction by actually selling and trading their media as well."

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?My heart is to empower people, and to create for them and for Not-for-Profit groups new sources of income by shifting money already spent in people's budgets while saving the family money as well,? said Favalora, ?this model of Affiliate Marketing has been proven successful by every web site selling products and services all over the world. Look at sites like Wal-Mart, Sharper Image, Brookstone, Lord&Taylor and others ? they all sell millions and millions of dollars a year through Affiliate Marketing. We are going to increase entertainment sales while making a difference at the same time. I wake up every morning thanking God for such a great opportunity.?



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GatorPond offers an Affiliate URL (address) to the main GatorPond.com web site that allows each of our Affiliates to market and promote our memberships. It even facilitates the signing up of others to join as an Affiliate as well and become part of the GatorPond retailer community. Participants may join by getting on the GatorPond.com site and click the ?Affiliate? button at the bottom of the page. There is NO CHARGE to become an Affiliate with GatorPond. They just sign-up, and they will immediately receive an e-mail that informs them of their own web site URL (address). The new business owner/Affiliate is ready to begin. Once an Affiliate receives their own URL they are able to become their own first customer and start selling memberships and trading immediately.

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The GatorPond shared compensation model takes the best elements of the multi-billion dollar a year affiliate marketing model used by such technology and internet retail leaders as Amazon, eBay and Google, Wal-Mart, Target, Sharper Image and thousands of others, and combines them with the most effective strategies of the multi-trillion dollar entertainment industry to create a new concept we call ?Shared Marketing?. The GatorPond sales model is focused on promoting the sale of memberships to its service therefore enabling its retailers and Not-for-Profit Partners to receive compensation from creating multiple points of retail distribution.

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GatorPond is also in negotiations with several of the top music downloading companies in the world where, very shortly, our members will also be able to download on to their iPod, or other digital music devises, all the music, music videos (and in the near future, movies as well) as they wish. There will be an earned revenue share on that product as well. We will also have the availability to purchase concert tickets, athletic event tickets, opera, ballet and other entertainment venue tickets from your GatorPond web site as well ? all offering revenue sharing.

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About GatorPond

GatorPond is the first, next-generation, community-empowered entertainment-focused company of its kind that enables fans to discover and enjoy their favorite artists and entertainers, as well as operate their own on-line entertainment stores and evangelize the music, movies and games they love. Through this innovative model, GatorPond provides entertainment production companies with a new fan-driven, ?grassroots?, loyal promotional channel.