At a time when ‘quality' and ‘cost-effective' are the most successful marketing jargons, generic drugs are the perfect example of a successful marketing strategy. Generic drugs which can in common terms be defined as the mirror image of branded drugs in all quality and effectuality, differs from the brand products only in terms of the cost factor. Generic drugs are either manufactured by the originating brand drug manufacturer along with its brand product or by other companies after the expiry of the patent period of a drug. They have to be FDA-approved, citing the generic drug's chemistry, manufacturing steps, and quality control measures.



Only those generic drugs are approved by the FDA which is shown to be bio-equivalent/therapeutically equivalent to their brand name counterparts. Generic drugs have in recent times become hugely popular as they provide the same high quality performance as their brand products but with prices as low as 66% of the brand drugs. Initially, people were a little apprehensive to buy generic drugs due to its exceptionally low prices as they doubted the quality of the generic drugs. But with more publicity, on the reason behind the low cost of these drugs attributed to savings of the cost to manufacturers on R&D, people have accepted them with open arms.

There are all kinds of Generic drugs available for problems relating to weight loss, erectile dysfunction, birth control, etc. Some of the common generic drugs which are in great demand among consumers are

• Xenical - Xenical weight loss pills are a prescription weight-control medication used for the long-term treatment of obesity. Xenical works by blocking of the fat that you consume from being absorbed by your body thus enhancing weight loss by keeping digestion of dietary fat. They are appetite suppressants used along with balanced diet plan and regular exercise schedule for effective and easy weight loss.

• Reductil – This is a generic drug manufactured by Abbott Laboratories and used for the treatment of obesity. Its active ingredient Sibutramine hydrochloride monohydrate works by affecting neurotransmitters in the brain. Sibutramine prevents two of these neurotransmitters, noradrenaline and serotonin, from being reabsorbed back into the nerve cells which enhances the feeling of fulfillment from eating, and so makes you feel satisfied after eating less food.

• Yasmin - Yasmin is a birth control pill manufactured by Berlex Laboratories Inc, for the prevention of pregnancy. Yasmin differs from other birth control pills because it contains a progestin hormone called drospirenone. Drospirenone can increase potassium in your blood. YASMIN® with drospirenone™ is over 99% effective at preventing pregnancy, and can also give you shorter, lighter periods, reduced cramps and a regular cycle.

But you are strictly recommended to use these generic drugs only after consulting your physician. Because each individual has a different metabolism and not all drugs are for everyone. So go for the safe and effective Generic drugs at reduced prices.