There is one strategy in the business of internet marketing that is constantly almost completely ignored by most webmasters. Webmasters want that their websites get views, and most do a lot of external work (getting links, submitting articles and so on). However, there is often important work to be done inside the site. The most easy way of getting many views to your site is to get your visitors coming back.



Moving people to visit your site once is becoming constantly more and more difficult. The offer of sites keep growing every single day, and nowadays visitors have literally billions of offers to choose from.

Implement a forum, chat room or forum. Technically is a piece of pie but users love it. They can express their opinions, find peers and learn something. It is the starting point for developing a community, guaranteeing that customers or visitors will come back. This is also an important place to know what your visitors or customers want. Remember that visitors or customers are indeed traffic and that a successful site only needs traffic, unique and targeted.

Implement a blog with up-to-date information. Having a blog guarantee that your users get updated about new products or services. They will have only one point to look at your site when they come back. In your blog you can link to other pages of your website and so the visit is more motivating for the users of your site. Having a blog also makes your site more personal and familiar. People will know that there is a personal touch to a site and that they may contact you personally if they need some sort of extra advice.

Get feedback through surveys and polls. People love to voice their critics. Don't worry about it. Success is only about traffic and as long people come back to your site, your strategy is working. I must only point out that although traffic is king, not all traffic has the same quality. Mass traffic is much less valuable than US unique traffic. Asking for feedback through email is furthermore less intrusive than sending a newsletter pitching a product. People are tired of getting advertisement.

Send newsletter. Sending newsletters through emails has become for most people like sending SPAM. However, if people gave you freely their email and if they are interested about a specific topic, they will also be happy about receiving the last news on their mailbox. Write the newsletter in an informal easy-going style and only send it when you have actually something to say.

Add constantly fresh content. People only have a reason to come back if there is something new in your site. Quizzes, games and the like are interesting for re-attracting people. Anecdotes and jokes are equally good. Try to update your site every single day. That is not only attractive for people but also for search engines. Both love fresh content. Try to guess what drives people in your niche area and offer that through your site.