How And Why Newsletters



Submitting Articles VS. Classified Ads

How and What To Write About

Where To Submit

How To Submit

Last Minute Tips

How And Why Newsletters

Newsletters (whether they would be email ezines, web based newsletters or even off-line hard copy newsletters) help the publisher stay in touch with his/her subscribers and customers.

The publisher can use his/her newsletter to further build credibility of his business and/or expertise in a particular subject matter, help expand and secure relationships with his subscribers, or promote products and services for himself or joint ventures with other marketers!

Another reason for having a newsletter is to charge for advertising space... "tiny classified ads" as infomercial giant Don Lapre would say and as we discussed in the previous articles.

Most of these online newsletter/ezines are free to subscribe (or as we call it, "opt-in") and because of this, they all contain some sort of advertising to help pay for and justify the author's time being spent each week or month in pumping out a newsletter issue (note that the author can also ONLY advertise his own products... either way, the end result of the newsletter is more revenue!).

Submitting Articles VS. Classified Ads

There are two ways you can get traffic to your website. You can place classified ads in the newsletters or you can get free publicity by submitting articles. Since THIS article is all about "free advertising", let's discuss article submission tactics and its importance.

Why Submit Articles

Unless you have absolutely nothing to do and your business is on total automatic pilot, you will not have enough time (or energy) to write out a new, fresh article every week for your newsletter (your time would be better spent promoting and marketing your business in other ways).

Most newsletters go out once a week (or biweekly) and after the initial tidal wave of creative juices, the editor can go blank with ideas! This is where YOU come in and take advantage of the situation because most newsletter editors will be craving (and almost begging) for good articles to be submitted to them.

This is a great opportunity because as I've already discussed, an article gives you far more credibility than an ad. It may take a little bit more work, but it's FREE and the results will ALWAYS be better than an ad.

Note: When a potential customer sees an AD, their defenses go up and they proceed with caution. They know that the ad will be biased towards what ever it is you are selling. So, they won't trust as much.

But with an article, the customer can put down their defenses and read your "information" with an open mind. This is why articles and publicity ALWAYS out-perform ads.

How and What To Write About

Write and talk about your experiences... what has worked, what hasn't and what you've learned. Heck, that's exactly what I'm doing RIGHT NOW and this is probably why the words and thoughts are just flowing out effortlessly.

You can easily do the same. There is no need to copy or hack away at other people's articles (nobody wants or likes to read rehashed, old material). Use your imagination and be creative. Put your own writing style into your works and people will love it.

Also, your articles don't have to be very long or very technical. In fact, most newsletter publishers prefer the shorter articles as opposed to long ones (of course, if the article is very well written... the length will make absolutely no difference.)

If you need an example of a "good" article, simply study this one or the previous ones on ezine advertising. Study the headline, the subheads and notice how the topic itself is interesting, as well as very informative.