Do you just want to pull the blankets over your head in the morning? Is your to-do list running your life rather than a purpose driven plan?



Get a written business vision! When you write your vision down, you will clarify all other downstream aspects of marketing and operations. When you are clear on your customers, scope of your geographic influence and the product and service…..you are clear on your future.

Immediately Clarify Your Business Purpose

A business vision is a written statement of your ideal future. It is a clear picture of what you want the business to accomplish. Your business vision represents your final destination. You use a business vision to get you out of the day to day grind by inspiring you. A business vision is several things. It ….

-is a confident view of the future.

-excites your imagination of what can be accomplished.

-encourages creativity to achieve what you know in your heart must be achieved.

-is the foundation for all down-stream planning and execution activities.

A Business Vision Statement focuses on Critical Business Activities

A vision statement is your plan for the future. You analyze your activities to see if they get you to your future. Key activities are related too:

Your customers….what market niche will you serve? Write down your description of your target customer. This is your ideal customer and may not yet be true of who you serve now.

Your scope of your geographic influence……what areas do you want to serve? Write down your geographic coverage area if you are a bricks and mortar business or the languages you support if you are internet based.

Your product or service….Write down a description of what you sell to your customers.

Pull this all together

A business vision combines your customer, your geographic area and your product or service. Write one complete sentence that combines all three elements. It is that easy. Yes, you need to tweak this formula to make it flow together well. But you are now part of the elite group of business owners that have a written business vision statement.

What do you do next?

Write your business vision in your day timer. Post it on your computer screen. Tape your business vision to your bathroom mirror. Review it to see if this reflects your unique way of serving your customers. Make tweaks as needed so you can passionately communicate this to your staff and customers.

When you see that activities don’t get you to your future, you change direction. You become confident about making changes that are aligned to achieving your long-terms plans. You become more self-assured when saying no to customers that don’t help your long term bottom line. You become upbeat about investing your time or money in training, people or systems that are vital for your business.

Dump Your To-Do List?

No. Align your to-do list to support key activities associated with customers, products and services. Your to-do list must support your critical activities. Do key activities first. This gives you the motivation and the happy endorphins needed to get out of bed in the morning.

A business vision is only a potential future. It is not true of the present. You make it happen through excellent execution of your plans. If you are not clear here – you will not be clear in your advertising, on your website, in your proposals and in your time management of self and direction of your employee’s activities. You will not have identified how your business vision allows you to live the life you dream about. You will not identify what are specific activities and milestones to step you into your future.

You use a vision statement to inspire You and your employees. Write one today.