Postcards are the most economical yet the fastest way that you can get the response that you need from both your loyal customers and your likely customers. The limited space on the postcard allows you to maximize the use of it. You can either use the postcard as a whole or fold it in two to be able to make best use of its space.



Printed postcards are ways of making your design and format as personal as you can. It can also avoid getting with the junk mail because your message would be seen immediately. No use for sealed envelopes and unopened pages.

But using postcards as means of getting response would be challenging as well. While the limited space can be an advantage, it can be a disadvantage as well. The advantage of saying only limited things can also limit you to what things you can say to your targeted audience. This makes the content of your postcard make or break your success.

Postcards are also designed to be used easily. And with just this purpose, you have to think extra hard to serve just this function. In order to get the response that you want easily, you can make it into folded postcards.

Folded postcards are where one side of the postcard is divided into two sections. You can use one part for your advertisement and then place your return address on the other side. This is also one way of getting an immediate response from your audience.

You can do anything that you want on the other side of your folded postcard. You can put an image of your new product or an invitation to an upcoming event in your company. Since postcards are generally conceived as a medium using large images you can use this as a reason on using one whole side of the postcard as well on images. Just make sure that what you are putting together doesn’t make it a muddle.

Most postcards are done simply and so it saves valuable time for the part of the reader. And so with its simplicity, the response would be instant as well. And each successful postcard is very simple, specific, concise and brief. Postcards also use an immediate call to action on its simplicity.

Postcards usually have forms that are easy to fill up. Multiple choices and forms that are easy to fill up like survey are where postcards are most commonly used.

Sure the postage for folded postcards would be more than the usual because it also serves as a return postcard, but the reaction would be immediate as well. The motivation that you give the readers would entice them to answer immediately.

Using postcards as a marketing tool is just one way of getting the response you want as fast as you want it to be.