Any online marketer knows: The list is king. With a responsive mailing list, a reliable mail list server, and a mail list management software (i.e., autoresponder and broadcast software), anyone with a decent offer can make money by mailing to his list. A marketer needs to decide if paying monthly service fees justifies the cost, or if owning an effective but inexpensive autoresponder software would be more profitable.



Most marketers use online autoresponder services for convenience or for lack of knowledge - but at what cost. They do not know where to get an inexpensive autoresponder program that does not require monthly service fees. Or they may worry about the technical expertise required to install the software, when in reality it is a very simple and easy, step-by-step, one-time setup process anyone can do.

There are, of course, free autosresponder services available. These free services place a little ad to every email a marketer sends to his list - after all, nothing in life is free. A free autoresponder looks very unprofessional and defies a marketer's purpose, which is selling his own products or services, not promoting another person's offer. If you are serious about online marketing, you should not consider using a free service.

Then there are the highly recommended and professional autoresponder services like Aweber and Getresponse. A marketer just selects a template, plugs in his mailing, adds his mailing list, and the mailing is on its way. If you are planning to become a successful and long-term internet marketer, your list will grow over time, and the cost of mailing to an expanded list can be prohibitive.

There are services like Constant Contact who offers to manage your newsletter mailings. They stop your mailings if they think your mailing list does not conform. Even if you can prove to them that the list consists of your own customers, who wants to go through the hassle. In addition they do not have an autoresponder, but just specialize in broadcasting newsletters. In effect, the marketer would need two different services, an autoresponder and a newsletter management service to be competitive online.

Wouldn't it be great to operate your mail list campaigns from your very own desktop, send broadcasts, newsletters, set up autoresponders, and send special announcements on predetermined dates (like a special greeting for mother's day or a thanksgiving note). And all this completely free of monthly service charges. It must be a service that has all the bells and whistles one has come accustomed to with the big autoresponder services - and possibly even have more.

With your own mail list management software you can:

* Send out unlimited autoresponder series for unlimited categories.

* Send broadcast messages to a specific mailing list or to all at once.

* Serve a mailing list of one thousand or a million subscribers and more.

* Give a subscriber the opportunity to subscribe to one or more mailings at once. Duplicate emails are allowed.

* Subscribe or unsubscribe conveniently via a website form.

* Create different layouts for different mailing lists in HTML or plain text with a simple click.

* Decide when to send your mailing: Immediately, every Tuesday, at certain intervals or at a specific date.

* Check your spam score before you mail.

* Check your email open rates and determine effectiveness of your mailing.

The benefits of having one's own mail list management software are obvious:

* Know how to host an autoresponder on your own domain server with little or no effort to install. Install it on one or many domains, the software is yours.

* Experience the freedom of running your own campaigns without any limitations to how many emails you are allowed to mail, and how often you can mail.

* Enjoy complete control over your mail list who's database rests securely on your own domain server for nobody else to see and participate in.

* Save money on monthly service fees once and for all. Calculating the savings over the months and years to come will justify a very small investment for an in-house mail list management software.

Do you own a mailing list and do you host it with a monthly service that charges monthly fees? Find a mail list management software. In fact, after realizing the savings by software, you will never pay another monthly fee for mailing list or autoresponder management again!