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Give A Reason To Stay Here

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The first of the baby boomers, those born in 1945, turn 60 next year. Dr Frank Gelber of leading economic forecasters BIS Shrapnel, says business is prospering and employment is rising strongly. There is the start of a strong and long upswing in business investment and there will be skilled labour shortages putting pressure on wages and salaries.



How do you keep good people? A starting point must be in planning and communicating direction.

People want to be on a team that knows where it is going and is making progress. If they know what your organization is trying to achieve they can take up the challenge and make a contribution. These are the things that keep people motivated and staying on to see the success and enjoy being part of something they've helped build.

The first element to address is corporate planning. This should provide a direction for the business and this should be communicated to all employees. It may have to be structured to meet the needs of the various groups of employees to meet the needs of each but it should be done on a regular basis in the most appropriate form.

Communication is not just memos and reports. It's about ensuring that each employee, when they make a decision, can understand the context of it and how it fits with the overall vision and contributes to it.

If employees know where the team is going and how they fit in they can make better decisions about how they can contribute. Many suggestions for improvement come from the most surprising quarters when people are committed to help and know what is required.

People like to know how they are going. How many people would watch football if they didn't keep score? Regular progress reports will help them feel they are moving forward and having some successes.

Regular updates of performance against target can be positive if progress is going well. If it is not going well, why keep them in the dark? - ask for help.

An interesting exercise to see how well some business do this is, when you are dealing with some other organization, to ask the employee you are dealing with how their business is going. Some don't know and don't seem to care. Their reaction is normally in line with the quality of service they are giving you.

Excellent service is normally given by someone who is interested in, and knowledgeable about their business.

It is very easy to become so involved in planning within the boardroom that communicating to the people who make it happen can be forgotten. They can be an untapped source of additional energy and creativity.

The following quote from a dock worker at a trucking company is taken from an excellent book, "The Leadership Solution" by Jim Shaffer.

?It's like management has this little game. It's called "Connect the Dot" We're supposed to watch what they do, then figure it out for ourselves. We're supposed to connect the dots. What a waste of time and energy. Isn't that what good leadership's all about? Aren't they supposed to connect the dots so we can get on with growing the business??
Give A Reason To Stay Here
Research we often quote involved asking employees if they knew what is expected of them in their jobs. The responses were:

Don't know 3%

Unsure 12%

Fairly sure 44%

Know exactly 41%

We have shown these figures to dozens of groups over the years and, almost without exception, no one has said their organization would be any better. This might mean that 59% of the workforce does not know exactly what is required of them!

What does this do for productivity? What does this do for stress? How would it feel to work hard all day, everyday, and still not be sure you are doing what is expected?

While job descriptions seem to have acquired a poor reputation, we feel that, properly designed, they are a necessary and very useful document. Contrary to some views, we don't believe they cramp anyone's creativity or provide a shield to hide behind.

The format we recommend provides a valuable tool to convert corporate objectives into individual key result areas - not a list of tasks. The understanding this gives each job holder is a useful clarification of what is required and how it fits into the overall corporate structure.

By focusing on key result areas rather than a list of tasks the individual can make their own decisions, set priorities and be innovative.

Having measures in place will ensure there is complete understanding of what success is. This is often the area where there is confusion. Clear measures to avoid any ambiguity as to whether the result has been achieved or not is all that is required.

It is usually best to measure the outputs of any process such as sales achieved or units produced but sometimes the job does not lend itself to this. In these cases, focusing on inputs such as orders processed and customer queries answered is quite valid. The sales resulting from these jobs may not be within the control of the job holder but the job and the actions taken are still important and can still be measured.

Every employee in an organization should understand the primary purpose of their role and where it fits into the whole. With this understanding, each employee can feel their work is worthwhile and see the linkage between what they do and what the whole organization does. Passion and engagement is much more likely in employees who know what's expected of them.

Imagine the difference to your business compared to your competitors' if you have your staff knowing what's expected of them and your competitors' have 59% who don't!

If you would like a sample job description showing this layout please go to the website shown with the author's details and click on Free Downloads.

The job description covers the "what" of a job. As important, if not more so, is the "how" people do the job. We will cover this in a future article.
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Paul Phillips has sinced written about articles on various topics from Diabetes Treatment, Property Investment and Internet Marketing. Paul Phillips is a Director of Horizon Management Group; a specialist human resource management consulting firm. He has over 30 years experience in HR and, while based in Australia, has worked in a number of overseas locations.. Paul Phillips's top article generates over 18100 views. to your Favourites.
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