In his e-book, he tells about how it is easier to market e-books that sell for just $7, rather than trying to push expensive e-books for a hundred dollars or more. He guessed that most people would be more willing to invest a smaller amount, such as $7, as opposed to spending a much larger amount like forty seven or ninety seven dollars. His theory was put to the test and he turned out to be right.



The $7 e-books have such a low price threshold that they don't meet the sales resistance like their expensive counterparts. Most people can make a $7 purchase without too much thought about the consequences, but when you get to the hundred dollar e-books, that's another situation all together.

Don't make the fault of thinking that just because e-books are being offered at $7, they're not worthwhile. Quite the contrary - they provide an extremely high value for the money, in comparison to the higher priced e-books.

You see, the higher priced e-books may have more pages, but those extra pages don't necessarily contain useful information. The high priced e-books are stuffed with lots of useless pages just to add bulk, so you'll be fooled into thinking you got your money's worth.

The $7 e-books, on the other hand, get right down to the nitty gritty. They have clean info, without all the superfluous junk that's just there to take up space. When you think about it, wouldn't you rather read 20 or 30 pages of good, on topic information, than to wade thru 200 pages filled with a lot of unrelated junk?

The bottom line is that the $7 e-books give you pure info, no fluff, no filler, no unnecessary junk. You'll get the straight story without all the added pages. Don't waste your time and money with expensive e-books - get the condensed info with $7 e-books. You'll save time and money and you'll feel good, knowing you made the right decision.