In February, 2007 I coached one of prominent affiliates who wanted to know how I was winning all the sales awards and staying on the top sales list. As much as I'd wanted to share everything I know with him, I could only share that it was about personal branding and that video was the best option to develop that brand. He was just missing one key thing, years of equity required to develop that brand.



When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I'm talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.

If all this wasn't possible, you wouldn't be able to "Trump" the competition and Donald Trump wouldn't be called "the Trumpster". Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump's office (also in Real Estate).

Trumps first project allowed him to make a burned out hotel into a beautful shiny building. His big goal of developing in Manhattan was a slow process that worked. Trump was not the billionaire first, he built his reputation first, which allowed him to move onto bigger projects.

Personal branding is about developing a reputation. It's about building a track record. It's about being the first name that comes to mind when thinking about a topic. I've been doing personal branding since 2002. People often tell me "Your Everywhere!" This has become a part of my personal brand.

The more you learn about personal branding, the more you understand how affiliates should do it. When you look at the website that many affiliates put together, you quickly see that they are not Unique, but they all look the same.

I do marketing coaching, that's part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.

Many have fallen for the Personal Branding, YouTube, and Google Adwords marketing plan. It's a shame as they are not trying to make a profit from their business. They have become Just another affiliate.