1. Give your web site visitors many different options to be able to get in touch with ou. So, provide "Contact Page" on your web site - it gives credibility to your business.

Although I don't get many calls, I do get the occasional few where the caller says "Hi - I'm just calling to see if there's a real person on the other end of the phone."

And in many instances they end up buying something. But even when they don't buy it's a win-win for me, as I get a chance to meet them and learn a little something about their interests.

2. Emphasize to your web site visitors that you're a human being, and not just a web site. You could publish information about your personal interests and/or professional accomplishments, a picture of yourself, information about where you live, etc.

The point is to do something warm and familial to connect with your readers and most often pictures and or the sound of your voice does it faster than most ways.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

Being diversified is good, but avoid becoming the Super Internet Marketing Store where people sometimes become easily overwhelmed and confused with too many choices.

4. Consider selling a few products on your web site instead of a large amount of products. The point of Niche Marketing is to zero in on a narrow, focused target group and offer few products and services to them.

Too many choices can overwhelm your visitors and they won't buy anything from you. So, selling a few specific items can pay off a lot more than trying to sell too many.

5. Give, give and give. Interestingly enough the best way to make money on the Internet is to give away something for free. In fact, the more you give away the more money you can make.

Some all time tried and true favorites include ebooks. People love reading them, and willingly exchange their email addresses fo them. And as they say in the Internet Narketing Community, the money is in the list.

Simply stated, if you have a mailing list you can make money. If you don't have one you don't really have a business...yet.

6. When writing ads, website pages and the like you want to use a "P.S." at the end of your ad copy to either repeat a strong benefit or use a strong close. This is a place where you can also offer bonuses, discounts or other benefits for acting on your offers.

7. Over deliver in content. Internet surfers are looking for information - not you. And the more information you provide the more likely they are to keep returning to your site until they're comfortable enough to buy whatever it is you are selling.

Remember, it can take 6 or more exposures to your marketing message before prospects act on it.