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Going The Extra Mile

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Once your body is in shape, there could be problematic areas that working out cannot cure without additional assistance. For example, newer moms sometimes have the bit of belly that just won't disappear with diet and exercise, a result of extra skin following a pregnancy. Conversely, once a man increases his muscle mass and moves back into a previous size of jeans, he could have that extra hair on his back and neck that has always bothered him, holding him back from full confidence.



You've probably seen them at the gym - those people that are working out several times a week, just like you, who look like they are in perfect shape. The truth is, they may have had some "help" along the way with their body image.

Non-invasive laser aesthetic treatments can offer minimal downtime and provide the fine-tuning needed to get those who are in shape to the next level. Whether it's battling the last-remaining bulge or creating a sleeker look to complete the overall picture, treatments like these can add the finishing touch and have you looking your best during your next workout.

To treat cellulite and reduce some sagging areas, the latest techniques include treatments such as VelaShape. An alternative to liposuction and surface lotions, VelaShape actually uses infrared energy and laser technology to work directly on cellulite under the skin.

VelaShape is the first (and only) process approved by the FDA to temporarily reduce the appearance of cellulite and reduce thigh circumference. VelaShape is a clinically proven procedure that many Americans are choosing instead of surgical techniques. The noninvasive VelaShape device uses something called elos technology, invented by laser developer Syneron. It employs bi-polar RF waves and infrared energy to improve skin texture, reduce the appearance of cellulite and cut down on localized fat deposits by literally shrinking your fat cells.

Improvements from VelaShape often are visible within as few as four office visits. It obtains results much more quickly than other techniques because it uses high-powered and safe forms of energy. Typically, with four to six treatments spaced one week apart, patients see thinner thighs and better skin texture. Some patients have even see results on other areas of the body including stomachs, love handles, hips and buttocks.

For those interested in permanently removing unwanted hair, laser hair removal is a convenient method. Once hair is permanently removed, there is no longer a need for shaving, waxing or covering up unwanted hair with additional clothes. Another benefit is no longer consuming a monthly budget of razors, shaving cream or waxing products. Oh, and don't forget all of the time you'll save in the shower and out, week after week. A May 2008 Zoomerang hair removal survey that found women spend more than $10,000 on hair removal products and services over the course of a lifetime.

The hair removal study was conducted to determine the cost savings benefit of laser hair removal verses a lifetime of shaving or waxing. On average, women can save $7,000 by receiving laser hair removal on the areas of the body they typically shave. When compared to a lifetime of waxing, women can save $20,000 by receiving laser hair removal on the areas of the body they usually wax.

The most effective laser hair removal process combines pulsed, high-intensity light with precisely controlled radiofrequency waves to damage follicles. The result of permanent hair reduction can often mean: no more shaving, waxing or bleaching of the treated areas.

The only way to permanently reduce the amount of unwanted hair is to damage the hair follicle to a point where is unable to produce hairs. The hairs that are destroyed with each treatment are destroyed permanently. While patient protocol is determined on a case-by-case basis, on average it lasts for a minimum of six treatments, spread about two months apart per treatment.

If you hire a personal trainer or spend part of your monthly budget on fitness center fees, you want to make sure you're getting the most out of your dollars every time. By investing in laser aesthetic treatments such as VelaShape for cellulite reduction or laser hair removal, you can concentrate on your workout knowing that your appearance is in perfect shape.
Going The Extra Mile
Last month, I had the great pleasure of meeting Tony Hsieh, CEO of Zappos.com. Under Tony's leadership Zappos grew their gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service. Literally, Zappos.com has been built on an incredible company culture and on customer service that beats all customer service. This is a company that goes far beyond the extra mile to keep their customers coming back over and over again. And, it's making a huge impact on their bottom line.

The other end of the spectrum seems to be companies who believe their successful status allows them to be less customer service driven, and more about the distance they create between themselves and their customers/clients... the philosophy being that the more unreachable the company is, the better it is for elite positioning in the marketplace.

And, here's my two cents on this topic, based on my own experience...

Go The Extra Mile

I'm a firm believer in going the extra mile. Perhaps it was my childhood experience as an arts 'n crafts facilitator at the local park (constantly trying to do the best thing to keep parents and kids coming back for more), or my later experience as a fitness trainer who kept my clients for years rather than months (like most trainers). But, somewhere along the line I learned that going the extra mile works wonders... and resonates more with my philosophy than the "keep your distance" approach to business.

Here are a few examples from my recent experience that may help drive this home for you:

Example #1: At the inaugural Freedom Formula Experience this past January, I told my event manager I wanted to be in the seminar room on Thursday morning when the doors opened to allow attendees in. She was a bit surprised because she hadn't had that request before from other clients. Most of her clients stayed back stage until they were formally introduced at the front of the room.

But, for me, it was important to greet my seminar attendees and connect with them prior to taking the stage. They travelled from across the US, Canada, Australia and the UK to be there, so it only felt right for me to say "hello" as they entered the room. The surprise benefit was hearing from everyone how much they loved seeing me there giving out hugs; and it gave me a HUGE boost of energy and enthusiasm as I took the stage that morning. Going the extra mile served them... and me. Everybody was happy!

Example #2: I have the great pleasure of working with 24 of the most incredible entrepreneurs in my mastermind; one of whom happens to be a Twitter expert. Well, if you read about my experience as a "Twitter snob" you know Twittering is a whole new world that I'm learning bit by bit. It just so happens that most of my mastermind clients are also Twitter challenged... so I decided to "go the extra mile" and do something about it.

It was so simple (and obvious) how I could serve everyone on their Twitter journey. I simply asked my client, Julie Isaac (the Twitter genius), if she'd allow me to interview her about Twitter and we'd invite everyone in my mastermind to attend the interview. She was ecstatic about the oppor^tunity to begin teaching what she knows about Twitter; I was thrilled because I was going to learn more about how not to be a Twitter snob; and all of my coaching clients were so happy they got to learn about Twitter especially because it was an unexpected bonus that was above and beyond what I'd promised. Again, going the extra mile served everyone involved... it was a win/win/win all the way around.

I share these examples only to get your mind thinking about what you want your approach to be, and what you can do to solidify that approach. So, if you're aligned with "going the extra mile" I encourage you to take a look at your current customers and clients, and identify at least one thing you can do to "go the extra mile" to help them succeed today.

Copyright (c) 2009 Christine Kloser
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Christine Kloser has sinced written about articles on various topics from Work Life Balance, Personal Desktop and Business Plan. Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my. Christine Kloser's top article generates over 165000 views. to your Favourites.
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