Are you looking for an increase in long term wealth or is immediate cash flow your priority
How much time are you willing to invest initially?
How much time are you willing to invest on an ongoing basis?
What level of complexity are you comfortable with you?
As a summary, map out where you want to be and then ensure that your chosen option has a business model that fits into this.
Property is a well proven arena for generating wealth (but not always cash flow!).
Most successful people would hold a property portfolio
On the upside:
?the impact of compounded growth,
?the ability to use significant leverage
?the fact that tenants pay you rent
?The tax benefits available (varies country to country)
?Bricks & Mortar reduce risk of substantial losses
On the downside:
?Can involve some capital to get going
?If you go for the buy & sell model, liquidity can be a problem
?You need to be smart to generate significant cash flows in a short space of time
?Reasonable degree of management time
Below are a number of different strategies you can employ
BUY AND HOLD
The most popular as it avoids the transaction and tax implications of buying and selling properties. Return is generated either by positive cash flow properties or by refinancing to access capital growth. There are different strategies that focus more towards positive cashflow properties and others that focus on higher growth but typically negatively geared property. To clarify
POSITIVE CASHFLOW PROPERTIES
?Generate +ve returns from the word go
?Sometimes at the expense of capital growth
NEGATIVE CASHFLOW PROPERTIES
?Generate ?ve returns from the word go
?Capital growth is often better (but not necessarily!)
?Tax benefits available (but you have to be earning an income to access this)
Either way, investors will always look for good investment opportunities and ways to find an angle especially in the early days of a purchase. A number of strategies are outlined below:
BUYING BELOW MARKET VALUE
This can be achieved by finding motivated buyers, or another option is to control property by buying ?off the plan? or purchasing land and constructing the house. Both give time which in an upward market will effectively you are buying below market value
PROPERTY DEVELOPMENT
Objective is to enable you to acquire property at significantly lower than market value through the use of time and also by taking more of the margin. Of course there are risks and cashflow considerations. There are more opportunities to JV with developers to access some of the benefits of property developers without all the risk. This arena is normally occupied by more seasoned property investors.
ADDING VALUE
This can achieved by renovations (bathroom and kitchens are always good), or looking for opportunities such as turning a large bedroom into 2 rooms. It is essential here to be market facing and not to let emotion to take over. Be warned that the stereotype:?budget for twice the cost and twice the time? has come about for a reason
INCREASING RENTAL RETURNS
Using backpackers or students for example and packing them into is an option. Subdividing large rooms is another example
NEW FINANCIAL PRODUCTS
In Australia, there are new cash loans, which capitalize interest payments into the capital to increase yields in the short term of owning a property.
STRATA TITLING, SUBDIVIDING
This is where you create more from the existing land/property. Strata Titling is a transfer of titles from a common title to individual titles. It is used in flats & Duplexes. Paper process with a few physical requirements along the way. Typically can add 10% to a property.
Subdividing is where you put say a second property on the same land or even getting approval for this to be done can add value to it. This is starting to get in to property development territory.
FLIPPING /OPTIONS
Often used with ?off the plan? scenarios, where you effectively control (but not own) the property in the construction phase, and then sell it before the settlement date. Only works in a rising market. Options can also be used in a similar vein
WRAPPING
Acting as an intermediary, where you assist vendors and buyers and create a deal which benefits all parties. A way of controlling and moving significant property with minimal capital outlay. Often used with motivated buyers and vendors who are unable to finance. Vendor financing, options to buy come under this category.
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Of course to do this you are going to need subscribers. People like free things on the Internet.
Give away a free report that solves a problem that relates to the topic of your newsletter in exchange for them giving you their name and email address. You win because you now can follow up with them in the future to announcenew products and specials. They win because you just gave them something valuable for free.
In the free report you can put it online on a web page for them to read. You could create a PDF file that they could download instantly. Or you could send it to them by email or even in a series of short email messages. You could also post it on your blog if you have one and send them to blog page the post is on to read. This is a great way to get people to your blog.
Use your free report to offer links to your website or links to products you sell. Make sure they are on topic with the content of the report. This soft sell approach is a great way for you to build credibility and begin to establish a relationship with the reader. You may not sell them anything from the free report, but remember you now have their contact information to follow up with them for as long as they stay on your list. This could be for years and years.
To get people to request your free report you can do several things.
1. Put a sign-up form on every web page you have
2. Offer it in a exit pop up
3. Advertise it online in a classified ad
4. Promote it in a signature file on every email you send out
5. Write articles and put a link to it in the article
6. Post a link for it on your blog
7. Post in discussion forums and put a link to it in your profile
8. Offer to give it away to ezine publishers for free to give to the readers
These are just a few ways to make money on the Internet by giving away a free report. The key is to write a good quality report that offers value and then give it away anyway you can. Be sure and include links to products you sell and to your website to give you the opportunity to make sales as well.
Both Mark Taylor & Jeff Schuman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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