One of your ultimate goals when creating your small business website will be to ensure that the website can be found by clients and prospects using Internet search engines (for example, Google, Yahoo!, and so forth). But there's not a lot of understandable information available about what the average small business owner can do to improve the number of search engine "hits" their websites get. So, here are some tips that you can use to improve your site's ranking:
- Site coding language: The content of your website should be coded in HTML so that the search engines can read it. If you create your site in Flash or include PDF documents on it, then the search engines won't be able to see the text-which means that they won't understand what your site is about.
- Keywords: When planning your site, consider the words and phrases that your prospects are most likely to use when running a text search for your products or services. In many cases, it will be easiest for a small business to optimize for a keyword phrase instead of a single keyword. Most keywords are used to frequently by too many sites for you to easily rank well. And most serious prospects search using keyword phrases. Instead of optimizing for "psychotherapist", for example, you will have more success optimizing for "San Francisco psychotherapist".
- Headlines: The headlines on a website are one of the most effective places to put your keyword phrases. Make sure that your headlines are coded using "H1" headline tags in HTML, not images. This will limit the fonts that are available to stylize the headlines, but the sacrifice is well worth it in exchange for the results that you'll get.
- Title tags: Title tags control the text that is displayed at the very top of the web browser itself. A lot of websites just have the company name or the name of the page you're on up there-but I suggest placing your keywords and keyword phrases up there.
- META keyword tags: These tags are no longer used for rankings by search engines. In fact, their current main use is for your competition to spy on you-they can view the source code of your site to discover the keywords that you're optimizing for! However, the META description tags are still used-and they are essential to your search engine strategy. The search engines display those in the search results.
- Website copywriting: When you write the text for your website, make sure to repeat your keywords a few times in the body copy, and use them in the headlines. Don't use them so much that it the writing sounds unnatural to someone reading your site, but do try to use them a couple of times per page. You can include a keyword phrase on an average page about three times without looking silly.
- Valuable content: If you make your site information-rich, then the search engines will have more content to index. And if you're writing articles, posting tips, or adding information to your site about your area of expertise, there's a good chance that it will be full of keywords, which will help your ranking.
If your website includes these basics, you'll have a head start on getting a good ranking from Internet search engines. As more people find your website, you'll have a greater pool of interested leads to work from. Since these people found you with their own search, then there's a good chance that they're on their way to becoming a qualified prospect. A good search engine strategy paired with a strong website can convert those prospects to sales for you!
Google Website Search Bar
An information laden website relevant to a specific niche is the life-blood of Search Engines and they love them. The more ontent you have on your website, the greater your chances of enjoying a decent search engine ranking.
After all, it is information that brought about the Internet in the first place and it is information that draws more and more people to the Internet every day.
If you are thinking of building a website for the first time, you need to be asking yourself two key questions:
1) Where do I get all the articles that I need to build a content laden website?
2) How do I build a content laden website without getting too technical?
Hundreds of authors provide articles for free reprint, and these articles cover just about any subject you could think of.
Why do they do it? Two reasons:
1) To show off their expertise in their given niche.
2) To get incoming links to their website, product offer or their opportunity.
But don't let these two reasons put you off using them. Remember, you need good quality content on your site, to feed the information hungry search engines and keep people coming back to you website.
So where do you find the articles you need to include on your website?
There are many article directories on the Internet, some specialising in a particular field, others are more general in nature, but with categorised sections.
Here are a few to get you started.
http://www.isnare.com
http://articles411.com
http://www.articledashboard.com
http://www.ebusiness-articles.com
http://www.submityournewarticle.com
http://www.articlestreet.com
http://www.newarticlesonline.com
http://www.stickyarticle.com
http://ezinearticles.com
http://www.articlealley.com
http://www.articlepros.com
You can also have articles emailed to you from any of the many article announcement groups that exist. Here are a few to explore:
You will need to subscribe to these, to receive the articles.
Now that you have found a whole bunch of articles to add to your website (the more, the better), how do you get them from the article directory to you website with the smallest amount of technical knowledge and as quickly as possible (like now!)?
As you find the articles that are based around your desired website theme, copy and paste each article into a text editor (Notepad) and then save each one into a directory on your hard drive.
Don't forget to make sure that you have included all the elements of the article; the title, the authors name and copyright info, the actual article and the authors resource box, usually found at the bottom of the article.
Next you need an HTML template file.
Website templates are much like free reprint articles in that a quick search on your favourite Search Engine will provide you with hundreds of possibilities, some free, some for a small to moderate fee.
Just choose the one that you think best fits the theme of your new website.
So now you have possibly several hundred text files, each an individual article and a website template file. Now what?
I bet you are thinking that it will take you forever to add all those articles to your new template and require some technical knowledge; if I told you that all the hard work has already been done, would you believe me?
Well, it's true, click this link to find out why: http://www.create-an-income.com/info/l/at
Both Erin Ferree & Tim Spencer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Erin Ferree has sinced written about articles on various topics from Online Marketing, About Branding and Search Engine Marketing. Erin Ferree is a brand identity designer who creates big visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients. One of the best ways to do. Erin Ferree's top article generates over 49500 views. to your Favourites.