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Government Help For Small Business

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One key to keeping clients coming back for more is to make sure that they don't forget about your small business and the services it provides. This doesn't mean barraging customers with junk mail or spam, but by balancing your marketing efforts to provide value. One great way to do this is with newsletters.



Newsletters can be electronic or paper or a combination of both.

Print Newsletters

For established customers, a quarterly or monthly newsletter is a great way to keep you business fresh in their minds while providing valuable information related to your area of expertise. For example, my investment advisor sends out a quarterly, four-page traditional type newsletter filled with great tips that are relevant to the time of year. I love getting it because the information is great; and for him, well he's my go to guy when it comes to financial questions. His newsletter is not only establishing him as an expert, but also helping to build the relationship with me, his client.

The newsletter can be as large or as small as you want, the important thing is to provide valuable, relevant information that your customers will want to receive. You can write the pieces yourself, or there are several resources online for free reprint articles on tons of subjects. You can also hire someone to write the pieces for you – it's more affordable than you may realize and unlike reprint pieces, these will be attributed to you (no references to other businesses with the same expertise).

Electronic Newsletters

An electronic newsletter is similar to a traditional one in content, however, there are considerations. CAN-Spam laws need to be taken into consideration when sending the newsletter as do delivery options. There are many services available that will help to make sure your newsletter is compliant with anti-spam laws as well as manage your list and delivery options and I strongly recommend using one.

I don't recommend sending more than once a month unless you have valuable information your customers will want to know. Also remember, people get LOTS of email, so over-sending is one way to ensure your e-mails will end up in the trash or your subscribers will UN-subscribe.

Which is Better: Print or Electronic?

The answer to this question is dependent on your market. In some cases a combination of the two can work affectively as well. You will have to determine what your customer demographics are and which option would be most effective for your small business.

My mantra is "Communication, communication, communication," and newsletters are just one more way to get your message to your customers. By sharing your valuable knowledge with your customers you are reinforcing the value of your small business and supporting the relationship you have with your customers. I encourage you to take the first step and start thinking about ways a newsletter can work for your small business.
Government Help For Small Business
New home-based business owners need to tap into all the resources possible. Achieving success means overcoming obstacles and finding solutions to challenges. Starting a new home-based business is, in itself, a challenge, and surprisingly enough, the federal government can be a great resource to help get your home-based business underway.

Start-up funding can be difficult to find. Most banks don't like to lend money to businesses that haven't proved their worth yet. Angel investors are one option to getting that much-needed money for starting a home-based business, if you can find one. Although not recommended, using a savings account or cashing in some bonds is another option. Dipping into debt with credit cards is a third, and probably the most popular.

The government has multiple loan funds set up to help start a new home-based business, and this can be a great way to obtain start-up money. Programs for low-income, the disabled, military veterans and more make funding a business venture accessible to many entrepreneurs. Once an applicant has applied for and received a loan, repayment is arranged, usually with very reasonable payment schedules.

Grants are also available through the federal government. Grants ranging from five thousand dollar to six-figure amounts are available for research and development of businesses. Grants are a great funding option for starting a home-based business, because this money isn't a loan and doesn't have to be paid back. Consider a grant to be a gift, though it is a gift that you have to apply for and be accepted to receive. Many government agencies offer grants grouped by categories such as agriculture, real estate, and general business.

But there is more to starting a home-based business than money. Knowledge, training and information resources are important. The government has numerous sources for assistance with business development, expansion and renovation, all accessible to small home-based businesses. Your local Small Business Administration office (or the SBA) is the place to call to obtain this information.

The SBA can also help set up small home-based business owners with counseling and training to acquire new skills vital to management and operation. Guidelines for applicants and forms are available through the SBA. There are other services available as well that provide advice on areas such as managing labor relations with employees or improving skills required for business management.

What is important to remember is that new home-based business owners should access any and all available resources possible. A good foundation of business skills and training goes a long way towards operating a successful business. Opportunities may present themselves when they are least expected, take advantage of every bit of help and advice possible. Starting your home-based business with government resources is a great idea, and soon you'll be well on your way to owning a substantial home-based business.
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About Author
Both Kelly Biedny & Mike Tansey are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kelly Biedny has sinced written about articles on various topics from Ezines And Newsletters, The Internet and Marketing. . Kelly Biedny's top article generates over 1900 views. to your Favourites.

Mike Tansey has sinced written about articles on various topics from Internet Marketing, Entrepreneurship and Business Plan. Mike has been online since 2004. He can show you 3 simple steps to turn your Internet Marketing Business profitable.
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