To many web designers, they want to draw visitors attention and develop many creativity features on the website. The Website owner feels very good and pay for the design. The website owner is likely to find that they need more search engine traffic and want to acquire some good search engine ranking. However, search engine optimizers tell them your website is not able to be indexed by search engines because there are too many creativity features, for example, excessive Javascript, full flash website, etc. To rectify the situation, you must remove all those elements. It creates a dilimmea for the website owner.
On one hand, he wants search engine traffic. On the other hand, he wants an interesting and appealing website. The website owner will ask "God, what can I do?"
Is it true that if you want top search engine ranking, your website must be a boring, full of text website?
Probably No.
The following provides some recommendation to rectify the situation:
1. Flash Website
Search engines cannot "understand" flash but it does not mean that you cannot use Flash design. To solve the problem, you can use Flash header and put text under the flash header. An example can refer to website of a company.
Nowadays, many flash has no real meaning to visitors and is for decoration purpose only. In this case, you can make a smaller flash header. If your flash header is trying to deliver a message, you can make a larger flash header to draw attention.
2. Interactive Scripts
You may want to add some interactive feature or picture swapping function on your website via Javascript/VBScript and etc. However, improper use of
Javascript can hinder your website being indexed. For example, a garment software vendor embraced all hyperlinks by Javascript. As a consequence, search engines read their homepage only but did not index all their inner pages.
To ensure Javascript does not hinder search engine crawlers, I recommend you using external Javascript technique. Additionally, all important hyperlinks
should be presented by basic HTML anchor tag.
3. Link Exchange Page
Some website owners refuse to exchange links with other websites because they think a link page makes their site very odd. How about making your link exchange page in this way? First, write a useful article and then assemble the links into the content. It makes the link page becomes useful for visitors and the links become more natural as if it is part of your content. If a link cannot be assembled into the content, it may mean that your content is very poor or the link partners actually is not relevant to your business. Why do you exchange links with them? Remember, search engines only value relevant 2-way links.
4. Content Management System
Website owners are keen to use content management system (CMS) to update their website becuase it is more easy and faster for them to update their websites.
However, many CMS generate webpages dynamically. It is widely known that search engines have difficulty to read or a tendency to ignore dynamically generated web pages.
I will recommend you must spend time to find a good CMS or a good web host providing CMS that can generate static webpages. Since Omega Plastics, a company starts to use this kind of CMS, all web pages can be indexed by search engines. In the past, only 1 web page can be read by search engines.
Graphic And Website Design
Ever since the internet became the world's largest marketplace, experts have been trying to interpret the important aspects of a successful ecommerce website design. Is it content, design or shopping cart facilities? Is it search engine optimization, or simply the product that sells? Given below are some of the most important features of a victorious ecommerce website design.
Content, content, content: If you thought that your product makes you stand out from the opposition, you are seriously mistaken. According to surveys, fewer than 12% of all internet websites sell unique products. More than 85% percent of companies are selling products that are already being sold elsewhere. But selling a product is one thing, and informing people about what you are selling is moderately another. That is where content plays an important role. For more results you can visit at www.instant-squeeze-page-mastery.com. Your ecommerce website design has to be customized to show off your product and your services. Visitors must understand your product in one glimpse.
Clean, fast loading visual design: According to a survey of online shoppers in the US, Web design is important in the business potential of any online store. Conventional brick and mortar businesses showcase their products in an intentionally located building that presents each product in the best possible manner. On the web, your website is your storefront. There are no products at the aisle to lure customers and no opportunely arranged shelves where they can feel, touch and weigh. Make up for this by making your visual design clean, clear and attractive. Easy, clear navigation is vital to the success of your ecommerce website design. You can also visit at www.automatic-content.com. Visitors need easy pathways. They also need as many amenities as possible to help them make up their minds. Testimonials, videos, audios and pictures are tools that can help you sell. But never go overboard with it.
When a traditional brick and mortar shop is not in good repair or it needs extra facilities, the retailer gets into the repair mode immediately. Many online entrepreneurs fail to check out whether all the facilities on their site are working. Bad links have to be removed. If your site is down or is undergoing an image makeover, you need to inform your visitors of this. Otherwise, you run the high risk of handing over your customers to your competition on a platter. In this regard, constant 24*7 hosting plans are also important. Good maintenance of website is vital to a flourishing ecommerce website design.
The back end of your web store is as important as your storefront. The check out process has to be clean, horizontal and sensitive. The moment a visitor clicks the ?Buy Now? button, they have to be taken through the check out process. They should be able to appraise their order, check their address, provide payment information and confirm their purchase. A simple buying process will help visitors ?figure? it out. You can further increase the easiness of shopping by putting in features like a site search, product ranking system and organized catalogs. All these features give your visitors brains of control.
Following these rules will not guarantee visitors to your website. It will only help you make some headway in the right direction. The only way to attract visitors from a large demographic spectrum is search engine optimization and powerful internet marketing.
Both Jimsun Lui & Samrao are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jimsun Lui has sinced written about articles on various topics from SEO Search Engine Optimization. Jimsun Lui from Agog Digital Marketing Strategy Ltd, a company provides both International online marketing services.Star-prototype-china is a. Jimsun Lui's top article generates over 1600 views. to your Favourites.
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