If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, for more detail go to: www.my-early-days-on-the-net.com.how it is responsible for billions of dollars in revenue and how it has changed the way that people do business. Even senior citizens are getting online to search for information as well as products and services. But most businesses are not getting on board in an effective way.



What I have noticed is that most people don't know how to make money with their websites. Even business people who can benefit the most from their website, may trust a high school or college kid with no knowledge of web design or Internet marketing, to build their most important and powerful marketing tool. Even if they choose a web development company and pay big bucks, it is no guarantee that their site will get results. The only way to assure that a website produces a significant return on investment is to treat it as the core marketing product - the central part of a marketing system that can automate and leverage sales.

A website should have a clear message that gets and keeps the visitors attention. It has to readily answer the question, "What's in it for me?" A common mistake is to put massive amounts of copy on a page without any headlines, sub-headlines or clear organization in the message. The copy goes on and on, making it hard to figure out what the site is about, let alone what the visitor should do with the information. How long do you think that visitor will stick around? Not long I can assure you. They're gone pronto, never to return again. The copy should compel the visitor to want to learn more. The visitor should instantly feel that the subject relates to them, clearly defines their problem and offers the best solution. What will be remembered are the stories with an emotional charge? Testimonials are one of the most effective methods of sharing a story with an emotional component. John Smith testimonial for instance, might talk about how his life was in the toilet before he discovered product X. He started using this amazing product and within 3 months, he was on top of the world - it was the answer to all of his prayers and so on. That's what will get people hooked on your copy. Your copy should set you apart from your competition. You don't want to blast the reputation of others but use this opportunity to visually show how you are different. One of the best ways to do this is to display a chart with 3 columns. For more help visit to: www.great-links-toyour-website.com. On the left is a list of all your services. Across the top is a column for 'other companies' [your competition], and next to that column is your company. You would show a check mark in your column for each item listed on the left that you offer. (All the items should be checked or you shouldn't include them in the list). Your competitor's column would show some checks but also some areas unchecked and some with question marks. This visually allows the visitor to see that you are their best choice.

Building a list of people who have come to you site allows you to stay in touch with those people, build a relationship, establish yourself as an expert and solve their problems. This is critical to the success of your business - something that most people miss.

Put your form as close to the top right as possible. This has been shown through research to be the best location.