The history between man and dogs goes back as far as 15,000 years. In that period of time man has domesticated Canis Lupus Familiaris for mutual advantage. That friendship stems from us needing help with our herding, hunting and safety. In times of famine it would also have been beneficial for the dogs diet and possible survival. Early man also used him to supplement his own diet and even may have raised him for 'camp meat'. sometimes as a matter of necessity and other times as a delicacy. In some current societies it is still a practice. It is also fair to conjecture man brought his new subject into the cave as a source of warmth on cold nights and this may very well have led to 'companionship' being added to the list of 'pluses' garnered from the relationship. Scientists have argued for many years about the evolution and history of the domestic dog. Most now agree that our four legged pet is a direct descendent of the Grey Wolf. DNA research conducted by Dr. Robert K. Wayne, canid biologist and molecular geneticist of UCLA indicates that dogs are closer to the Grey Wolf (Canis Lupus) than previously suspected. In fact, due in large part to Dr. Robert K. Wayne's genetic research, the authors of the "Mammal Species of the World" the internationally accepted reference source on mammal species, reclassified the dog in 1993 from Canis Familiaris to Canis Lupus No one knows for sure when this all started. Canine history has been studied using mitochondrial DNA. This research tells us that wolves and dogs went different directions about 100,000 years ago. It is not clear if man had a hand in this or not. What research also tells us is that our total canine population of today is descended from three females in the China area some 15,000 years ago. Existing science does not give us the luxury today of determining which leg of the research is correct or if they will someday merge. ARCHEOLOGICAL HISTORY Does not go back that far. There's a burial site in Germany called Bonn-Oberkassel which has joint human and dog burials dated to 14,000 years ago. China registers the earliest domestication between 7000-5800 BC. Danger Cave in Utah exhibits the oldest cases of dog burial in the United States at about 11,000 years. When science brings us more on the subject we will bring it to you.
In times of famine it would also have been beneficial for the dogs diet and possible survival.
Early man also used him to supplement his own diet and even may have raised him for 'camp meat'. AT first they were probably camp meat but later would be raised as delicacy. In some current societies it is still a practice.
It is also fair to conjecture man brought his new subject into the cave as a source of warmth on cold nights and this may very well have led to 'companionship' being added to the list of 'pluses' garnered from the relationship.
The scientific community has argued for many years about the history and evolution of our domestic dog. Concensus in the field is that our domestic dog is a direct descendant of the Grey Wolf. DNA research conducted by Dr. Robert K. Wayne, canid biologist and molecular geneticist of UCLA indicates that dogs are closer to the Grey Wolf (Canis Lupus) than previously suspected.
In fact, due in large part to Dr. Robert K. Wayne's genetic research, the authors of the "Mammal Species of the World" the internationally accepted reference source on mammal species, reclassified the dog in 1993 from Canis Familiaris to Canis Lupus No one knows for sure when this all started.
Mitochondrial DNA comes from the Paternal side of the family and that is the way Canines have been studied. This research tells us that wolves and dogs went different directions about 100,000 years ago. It is not clear if man had a hand in this or not.
Through Mitocondrial DNA we are able to trace the canine lineage back 15,000 years to just three females.
Science today does not tell us which leg of the research is correct or if they will someday merge. Archeological History does not go back that far.
Research at this point does not tell us what happened to Canis Lupus Familiaris between the parting from the wolves 100,000 years ago and the parentage established from the three bitches 85,000 years later.
There's a burial site in Germany called Bonn-Oberkassel which has joint human and dog burials dated to 14,000 years ago. China registers the earliest domestication between 7000-5800 BC.
In Utah's Danger Cave we find the oldest cases of dog burial which goes back about 11,000 years. Someday there will be more information on this subject and it will be my pleasure to bring it to you.
Great Leaders In History
There is a search engine based in Pasadena, California called Snap.com with a stated desire to become ?The other way to Search?. All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of search advertising. I recently asked some employees at ICMediaDirect.com to check out Snap as an example of a company that not only thinks ?outside the box?, but operates there, too.
We'd do well to steer clear of any insurance group billing itself as a revolutionary and unprecedented kind of policy-provider. Indeed, risk management calls for avoiding risk while seeking measured solutions. This is in stark contrast to the Internet, which is still developing as a platform and needs creativity and innovation as much as we need oxygen. So when a giant like Bill Gross, founder of Snap.com, aims to build search alternatives, I take special notice.
In case you're unfamiliar with Bill Gross, he is credited with developing the concept of contextual online advertising as we know it today through GoTo.com. His ideas have evolved into the success of pay-per-click that Google, Yahoo and others enjoy. I don't know if anyone calls him the ?Godfather of the Internet?, but I wouldn't object to the phrasing. Simply put, his monetization model still fuels the progress of our medium.
For the last few years Gross has been hanging his hat at Idealab, a true hotbed of business ideas. Idealab's ambitions even venture into harnessing solar energy. Snap.com is an offshoot of Idealab and is noteworthy for the exceptional contextual search features it provides. Searches with Snap.com give in-window previews of contextual ads. It allows you to glimpse a website in question before actually have to click and visit it. This innovation provides convenience to the potential visitor, who may get a better idea of what's in store before clicking on an ad. The mouse-over display also saves the advertiser money, improves cost per acquisition, and lowers the visitors? abandonment rate by minimizing the number of needless clicks from uninterested visitors.
Could you imagine a major search engine giving both users and advertisers this break? An advertiser with Snap.com gets more relevant and interested visitors while cutting down on accidental and costly clicks because people won't be clicking on sites they don't want to visit. This is one innovation most search engines will likely not adopt; I don't see Google discouraging clicks to paid advertisements. This far reaching platform could be construed as self-defeating for a search engine when conventional standards are applied, but Bill Gross isn't trying to be like everyone else. He either sees the future here or is taking jabs at the very model he created ? or maybe a little of both.
Perhaps visual search displays for are too far ahead of its time. Leading search engines don't want more informed and pickier searchers clicking fewer ads, but Gross's career path is replete with successfully zigging while others zag. It might take some happy accident of his or an innovation of another company to marry well into Snap's added contextual platform before Snap's functionality goes from a cool alternative to an industry staple. I think Bill Gross banks on this.
Snap.com has also spawned Big.com, a search tool that employs the simplest concept that could ever be thought up, yet no one really did until Big.com: that's a search engine with giant font. People who like Big.com include seniors, the vision impaired and me. It's terrific, almost shocking to behold. The layout of Big.com is beautiful once you figure out what you're looking at. Like any standard search engine, you'll get results by entering keywords into a search bar. In this case, it's virtually impossible to not find the search bar ? trust me. Your Search Engine Results Page (SERP) comes back very simply with natural or organic results in the left column and paid search ads in the right ? all in huge can't miss print with paneled screen encompassing buttons instead of wee links to click. The ironic thing is that this giant font flies in the face of the incredible shrinking font of the Internet, a trend that's due to contextual advertising which has increased the value of screen space, a trend that Bill Gross helped start as much as anyone.
Google and Yahoo don't seem to be splashing big font for their users. I believe part of the Google's franchise is a simple uniform look. Different font sizes for different users might ripple that magnificent pond. And with Yahoo, they need all the space they can get, big font might shoo some of their offerings off the monitor and that's definitely not part of their business plan. It's easy enough to change the color scheme, though. I like that.
Bill Gross has already contributed more to the Search business than anyone could expect an individual to. He could bow out now an accomplished pioneer. But that wouldn't be like him or anyone with a pioneering spirit would it? As big names in search advertising emphasize profits, I think we have to dig around elsewhere to see where innovation will come from. And change just might come from the same guy who changed the rules of Internet advertising to begin with.
Both Rus Morgan & Joseph Pratt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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