Many established and old time network marketers reacted angrily to the report and with very good reason. Sieg was bold enough to tell it like it is and confirmed for many struggling distributors that maybe they have been lied too all these years.
So what was written to cause such an angry response? Basically, Sieg exploded several myths in "The 7 Great Lies" such as:
- the "3 foot rule"
- your upline will build your business for you
- you don't need to have any sales skills and
- and anyone can do this
In essence, Ann Sieg literally attacked the old outdated methods of building an MLM business suggesting it's the reason why 90% of people will "toss in the towel" in the first 90 days.
Is she right? Well, statistics don't lie and there has to be a reason why there is such a huge attrition rate in the industry. Maybe she went a little overboard in suggesting MLM'ers have been lied too but sooner or later, someone was going to take a stand and question publicly the merits of offline recruitment strategies.
One of the most profound statements ever made is "if you do something over and over again and expect to get a different result then you'll just keep spinning your wheels" is probably the best way to describe the message within "The 7 Great Lies Of Network Marketing."
We now live in a communication age dominated by the internet. What happens when you join an MLM company and are told to make a list of everyone you know from family to friends to casual aquaintances? You are going to exhaust that list pretty quickly and worse still, you'll more than likely alienate yourself with some people who will see you as someone pushing the latest "pyramid scheme" onto them.
So what's the answer when the list becomes redundant? Where do you source your prospects from? This is the "brick wall" most distributors are confronted with. They are told time and time again to attend meetings and have faith in the system but let's be honest, that's all well and good but without prospects in MLM you are "dead in the water."
This is the point in a distributor's life when the only alternative is to get out because monthly autoship payments alone can become insurmountable financial obstacles which they simply cannot sustain.
The answer is to create cashflow in your business from day one even if you don't sign anyone into your business. Is that possible? Sure, and "The 7 Great Lies Of Network Marketing" is the platform to achieving this exact system.
Great Lies To Tell Small Children
Are you aware that most people who embrace network marketing for a 'living' fail to make any significant money from it? In fact, studies put the failure rate at 97%. In other words, only 3 out 100 aspiring network marketers succeed in making money from it.
Do you wonder who constitute this 3 percent? Network marketers who have put in years of unstinted hard work have been known to fail to make a mark, even when they use modern advertising methods. Some newbies to network marketing have struck gold with their first initiatives, and joined the top 3 percent.
The first reason: The marketer does not know who the prospect is. Is everyone your prospect, to whom you can sell your product?. Does this mean there is virtually no limit to the size of the market? Is there a way to woo this whole market that is amenable only to network marketers? What kind of effort do you need to get the target customer's attention? There are plenty of affiliate market reviews,
The second reason is not knowing whether network marketing is about sales, or about sharing. Is sharing a better way of building your business than selling? Is sharing a unique way of positioning your product aimed at winning customer loyalty? Will sharing create a certain loyalty in the customer that selling cannot? Should you look beyond your friends and acquaintances for prospective buyers of your products?
The third reason is not knowing whether just about anyone can do network marketing. Does everyone have certain inherent marketing skills that suit the needs of network marketing? Is ordinary salesmanship at all a factor in network marketing? Even with a monster affiliate program. Are there any other hidden factors that could influence whether or not you make money from network marketing?
The fourth reason revolves around the promise of MLM promoters to "build the business for you"... Can they fulfill this promise? How useful are automated systems in marketing? How quickly could you make money if others built your business for you? Is this a shortcut to success that network marketers have found out, before anybody else?
The fifth reason relates to not being sure whether a marketing plan is needed if your product is the best in the market? Conversely, can a good marketing plan sell a bad product?
The sixth reason is not being sure whether or not people could sell much more, if only they were more motivated. Assuming you have all the enthusiasm in the world, do you need any other tools? Assuming you have other tools to help, would you need to be motivated to sell? Assuming you have both motivation and other tools, in what relative proportions should you have them to be successful in network marketing? With affiliate marketing opportunities
The seventh and last reason is being unsure as to whether having 'proven products' is enough. Does a proven product mean one that everyone wants it? Does it mean a willing audience waiting for you to tell them to buy it? Do you have to do anything more to persuade them? Would you be able to persuade the audience to buy your proven product even if they were not willing, to start with?
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Author Bio:
Download a Free eBook on 'The 7 Great Lies Of Network Marketing' by Ann Sieg; at: Biz Start Reviews. This eBook deals with these questions in great detail, and seeks to find the answers.
Having spent 20+ years as CIO with several Blue Chip institutions in Financial Services, John P Franks decided to change his life, get out of the rat race and start his own business in network Marketing.
From the onset there were many challenges, no experience, no track record in sales or marketing and although the fundamentals of running any business are essentially the same, there is a vertical learning curve for anyone entering the world of Network Marketing without a sponsor, mentor or a least access to a library of information to ensure that the first steps are built on a solid foundation and not one of shifting sands.
Why does network marketing sound so good in theory... yet never seem to play out that way in practice? After many, many months of researching and chasing people for advice, John P. Frank decided to embark on a mission to try to find a simplified set of building blocks to be leveraged by those seeking success in affiliate marketing
Both Dean Caporella & John P Franks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dean Caporella has sinced written about articles on various topics from Parenting, Golf Guide and Surveys. Want to know what are and how they are crippling your MLM success? Read. Dean Caporella's top article generates over 74000 views. to your Favourites.
John P Franks has sinced written about articles on various topics from Network Marketing, Network Marketing and Business and Finance. Are you aware that most people who embrace network marketing for a 'living' fail to make any significant money from it? In fact, studies put the failure rate at 97%. In other words, only 3 out 100 aspiring network marketers succeed in making money from it. John P Franks's top article generates over 5400 views. to your Favourites.
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