In a volatile eBook market it is not enough to write an excellent book and put it on eBay for sale. In order to earn a good profit it is crucial that you price the book most strategically. Determining an exorbitant price may repel potential buyers whereas a very low price may not give you the profit you have been aspiring to. So, pricing strategy is like the art of balancing. Proverbially speaking, it is the art of walking on a razor's edge. A slight tilt in the wrong way could cause injuries to you.



To start off, evaluate the potential of your eBook by asking yourself how relevant the subject of your book is and what kind of readers you are targeting. If you are confident and convinced about its success you may prefer to keep its sole rights and hope to make a good profit from comparatively higher up-front payments. Alternatively, you may decide to offer resale rights and be content with lower profits on each sale, keeping the option of making affiliate commissions.

If you are convinced that you have written something refreshingly new that, has the potential of attracting the attention of readers, as well as benefiting them, you would do well to set a high price without offering resale rights. This would help you retain the value of your book and avoid competition.

However, you may go for granting resale rights if you have projected yourself in your eBook as a potential affiliate of other products or services. In that case you would be advised to charge a lower price to ensure that your product reaches the maximum number of potential customers helping you earn a good deal of affiliate commissions.

Before you determine a price for your eBook it is imperative that you are outright clear about the objective of your book. Ask yourself what the volume of monetary benefit would be if a prospective reader were to follow your advice described in your book. If the expected amount of money would only help a potential reader make both ends meet he or she wouldn't be willing to spend a fortune on buying your low profile book.

What is most important is that while selling your eBook with resale rights make sure you don't sell it at such a low price as to prevent other sellers from making any profit. On the contrary, if you sell it for let's say $8 then the next seller can sell it for $7. Here the point is: don't do anything that may ruin the marketability of your eBook.

If you are selling your own book market pundits recommend charging a price anywhere between; $10--$25. With a well-authored copy you can hope to earn a fairly good profit while selling a number of copies everyday on eBay.