Most people get foxed while finding ways of going about trying to promote their self-published work. It becomes an even more difficult task when you don't have a publisher. When you give the responsibility to your publisher, you really don't have much to do, except sign a few copies and get famous fast.



The only sad part is that you may get ripped off and won't even know it. The proceeds of your hard work should be entirely yours, and no one else's. Once the book is ready for sale, promotion becomes your prerogative and finding new ways to do so is a challenge. It is a good idea to start speaking about your book much in advance of releasing it, so you kind of prepare a pathway for smooth sale-ing.

One of the most recent and best devices is the Internet. It is very resourceful and helpful in any kind of sales or promotion. It is boon to people who need it for promoting any kind of business or for selling their self-published book.

You could start by formatting a cover letter, with a summary or brief of your book. Attach the same and send it to group email IDs of friends and family and other relatives - maybe other book groups that your familiar with too. Make your contact details very clear, and also if you are offering any discounts, price of the book and shipping charges if any.

End it with a request for them to pass the information on to people they come in contact with. This way you could actually create a network for the word to spread and before you know it, you could have your sales going up pretty well.

Also, become members of some blog sites or booker sites for a nominal fee, where you could advertise your book. There is no harm in spending a little money, when you could make much more in return.

Approach your family members and make sure wherever they go, they would be walking advertisements, free of charge for you. For example, your daughter who goes to college or is a member of a social group, your wife who could be a part of a bridge group at the club, could be the most reliable people to promote your work.

When you visit the mall, go as a family or a group of friends, so you can hand out flyers, to people there and greet them with a smile. If possible pay for a little table and set up a stall for yourself where people could come up to you and ask you about your book. This could definitely help you in promoting your book in public.

Contact certain broadcasters, and issue a press release which may not cost you much, but could be another good way of getting people to know your book. Where you need to spend a little, do so!

Go ahead and promote your books with all the confidence that you put into writing them.