Have you sent your subscriber list to the Doctor lately for a checkup? Ok, not a real Doctor, but you should evaluate your list like a Doctor would evaluate a patient. A Doctor wants to help patients so they live a quality life. Your goal is to create a subscriber list that has a high level of quality. How do you accomplish this?
Good question. There are several things you can do to ensure a quality subscriber list. Let's examine the fourth and fifth best ways to build a quality subscriber list that has your competitors green with envy.
The fifth most effective way to create a quality subscriber list is to send out press releases. Send online press releases as opposed to paper press releases. You can send press releases through http://www.prweb.com for a low fee of around $40. You can send more sophisticated press releases through http://www.prwebdirect.com. This press release service costs around $250. The increase price is because you can add click links on the press releases and optimize them for search engines.
What content do you place on your press releases? The first press release you send out should be about your squeeze page along with some quotes from you. Also provide clickable hyperlinks to your squeeze page.
Placing keywords on your press release enable you to earn the #1 placement for your keywords. Plus, your press releases will be archived on high quality websites. These websites will distribute your press release all over the Internet. This will create a great deal of quality back links to your website which also aids in search engine optimization. Strive to send two press releases per day.
The fourth most effective way to create a quality subscriber list is to advertise. Don't advertise in the newspaper or on billboards. Instead, advertise solely online. Your subscribers and business is an online business so your method of advertising should be online. Remember, your advertisement should contain a link to your squeeze page!
Where should you advertise online? Create a solo advertisement. You pay a fee to place your advertisement on a specific website, newsletter, ezine, etc. This type of advertisement is 25 words or fewer and includes your website URL. You advertisement will be labeled as “Sponsored Ad”.
A great resource is http://www.ezines-r-us.com. You can advertise your newsletter or ezine on this website. It is easy to set up and cheap. For example, you can place an advertisement for as little as $50 that will reach over 50,000 people. If you have trouble writing an advertisement then http://www.ezines-r-us.com will write one for you for an extra $25.
What specific websites do you recommend? Following are websites that a great places to advertise for certain niches.
1) http://www.selfgrowth.com
This is great for wealth building, health, fitness, and self development niches.
2) http://www.speakernetnews.com
This is great for author, speakers, and coach niches.
3) http://www.newsmax.com
This is great for real estate and health. This website is geared towards people that earn more than $100,000 per year.
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The third most effective way to create a quality subscriber list is to bring in traffic from the search engines. The Internet is home to a wide selection search engines. This is good news as it means more possible ways to bring traffic to your website.
You have two choices when it comes to the manner in which you seek out search engine traffic. You can find free search engine traffic or you can pay for it. The options will provide different placements in the search engine results. For example, if you were to search for a keyword in Google, you will find links in the free option in the center of the webpage. Paid search engine traffic refers to the links on the right hand side of the webpage. These paid links usually are under the heading “Sponsored Ads”.
Which strategy should you choose? Both methods have advantages. The free option is of course free. On the other hand the paid strategy can be worth it because the faster buyers usually come from the paid strategy. Paid search traffic works through a pay-per-click model.
Which search engines should you pay for search engine traffic? Google is a great place to start. You can sign up for a Google Adwords. Yahoo search and MSN also have similar programs. Diversify to various search engines so you can maximize your exposure.
The second most effective way to create a quality subscriber list is to write and submit articles. This is a HIGHLY effective way to drive traffic to your website. Articles should be 300-700 words in length and contain your bio with a link to your power squeeze page. You can use programs such as “Article Announcer” to submit your articles to various websites. This is a viral marketing option as you articles (and link to your power squeeze page) will spread across the Internet like ants on a picnic lunch.
Now the moment you have been waiting for. The most effective way to create a quality subscriber list is to engage in joint ventures. For example, you can set up an email joint venture. You swap your list with another Internet entrepreneur that has complementary products and/or services.
The good news is that you don't need to spend money and this is the quickest way to build a quality list. You can significantly increase the number of subscribers. Essentially, it is a transfer of credibility in the form of a master referral. Plus, these subscribers are usually good buyers.
How do I find joint venture partners? You can find potential email joint venture partners at seminars. Network, attend events, teleseminars, and do research on the Internet. Joint ventures don't come along every day. Make sure you take advantage of them when they do.
Secret Tip: Blogs tie email joint ventures for the best way to create a quality subscriber list. Place on opt-in box on your Blog to bring in subscribers.
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