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box and copyright at the end. (425 words)

Am I the only one?

Does anyone else find internet advertising nowadays is

getting more and more aggressive, more repetitive, more

illiterate, and the text has little regard for the proper

meaning of words? I may be a Grumpy Old Marketer, but

this kind of advertising has exactly the opposite effect on

me than I expect is intended.

I’d be interested to hear if anyone else feels the same way.

I have, in marketing advertising, been told that I am a ‘loser’,

that if I don’t buy a product which is a ‘no-brainer’ that I

must be a pathetic person, sadly lacking in intelligence and

discrimination. I do not wish to purchase anything which is

a ’no-brainer’, since I have been given my own modest

supply of brains and hope I am capable of using them.

I hear that an offer is ‘insane’ - I really do believe that one!

However, terms like ‘awesome’ and ‘wildly successful’ are

applied to almost every program and so lose all significance.

I’ve been advised that my email correspondent will ‘cut to

the chase’ and give me ways to ‘suck money’ from customers,

which seems to me a ‘wildly obscene’ notion. Of course,

almost every program is a ‘cash cow’ where one can ‘wring

out money’ or even ‘obscene amounts of money’.

There are many more examples of overused hyperbole, as I’m

sure you know, so I won’t inflict any more on you. However, I

will continue my rant about two other aspects of internet

marketing advertising:

* Sometimes ‘awesome’ grammar

* Sometimes highly eccentric spelling.

I realise that advertising and emails are not supposed to be

models of style and spelling, but too many errors make a

really bad impression on the reader. Well, this reader

anyway!

I must make honourable mention here of those marketers

whose emails and advertising are helpful, factual and

interesting. If only there were more like this! I read these

with great attention and have gained a great deal from them.

People will tell me that it would be better to follow the crowd

(not ‘re-invent the wheel’) and emulate the ‘wildly successful’.

I may be venturing on the path to marketing oblivion, but I

am determined first to try the way of friendly persuasion.

If I fail (and I’ll give you a ‘heads up’) I’ll be back, ‘insanely

sucking obscene amounts of money’ from the ‘cash cow’

with the rest of the ‘no-brainers’.

© Mizzmouse. All rights reserved.

Evangeline Auld - Advocate of friendly persuasion and

ethical marketing.

http://www.mizzmouse.com