Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.



Jay Conrad Levinson got his first job doing secretarial work. He worked his way up from the secretarial side of the business to an ad writer for Playboy Magazine. He was even sent to London to work for Leo Burnett.

Working a three-day week from the comfort of his home has been a reality for Jay Conrad Levinson since 1971. Others would only be able to accomplish all he's accomplished by staying at the office five days per week. Jay Conrad Levinson has also written several books. Including the 18 books in his Guerilla Marketing series, he wrote his first book, The Most Important $1.00 Book Ever Written, a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing, and Secrets of Success for Freelancing.

Jay Conrad Levinson isn't tied up with marketing all day long. He has many other passions including skiing, traveling, and spending time with his grandchildren. He loved traveling so much, that for a few years, he traveled the country in a fancy RV with his wife. After traveling, they decided they wanted to be closer to their grandchildren and have a place on the lake, so they settled in Orlando, Florida.

Jay Conrad Levinson is considered by many as "The Father of Guerilla Marketing." He has been invited to speak in Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books are required reading by many college marketing courses, and they've been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.

So, what exactly is Guerilla Marketing? Guerilla Marketing is one-on-one marketing. It seems like such a waste of time and money to start with a risky marketing campaign directed to large numbers of people when word of mouth advertising is cheaper and more reliable. Small business owners can take advantage of local opportunities to speak at luncheons, offer free consulting services, or offer free products to fundraiser auctions to help get their message out to people and gain credibility.

Guerilla Marketing isn't just for small businesses. Jay Conrad Levinson has worked with many large businesses as well. Big businesses can use catchy phrases or symbols to get inside the minds of their potential customers. Most buying decisions are made in the unconscious mind anyway. Catchy symbols are ones like Nike's swoosh, McDonald's arches, and Michelin's big, squishy tire man. And who wouldn't want to buy giant, healthy vegetables from a Green Giant?