1. Organic SEO(Unpaid search results)



2. PPC (Paid or Sponsored search results)

Here, we are going to talk about the organic SEO. Let me first explain you what does one mean by an organic listing:

An Organic listing or Organic SEO is a natural search engine optimization (SEO) which focuses on optimizing websites by making them search engine friendly and appear in the unpaid or "organic" search engine results pages(SERPs). Organic SEO is considered to be inexpensive as compared to PPC results. Unlike Pay-per-click or PPC search results achieved in a short frame of time, an organic listing will increase your website traffic and income over a long time irrespective of the search engine algorithm changes.

One of the main factors that give you high rankings at search engines for your search terms is the “Link popularity” factor. That is, how popular are your website links in the search engines. It could be due to on page factors, backlinks, or other off page factors. Organically optimized websites contain quality content rich with keywords that visitors find informative and relevant to their searches. This Content is further optimized for search engines by incorporating relevant key phrases or keywords page wise into the site's literature which are commonly searched for by any user. Organic optimization is holistic in approach. Successful organic optimization combines the technical process of SEO with compelling marketing. Every aspect of a website is analyzed for making it search engine and user friendly. On page Factors like the website's title, meta-tags, keywords, body of the webpage, website structure and design, usability and function are all taken into consideration. The time taken is considered as one of the weak factor in optimizing the website. It takes roughly about 3-4 months before you start getting search results for your website.

9 steps for organic listings in SEO are:

Choosing Keywords

We have to select primary set of 100 keywords through Overture Keywords Suggestion Tool, Digital Point or WordTracker.

Bunching of Keywords

We then start bunching these keywords pagewise. We will make 10 bunches of 10 keywords each.

Search Engine Result Pages(SERPs)

We will select 10 pages to optimize for the site initially. If there is no suitable page found, then the existing web pages need to be optimized to the maximum for your website www.xyz.com. Every page should have atleast 10 keywords.

SEO Copy writing

According to the 10 keywords of every page, we need to see that every keyword should come in the content of the webpages at least 4 to 5 times.Word Of Caution: Note that the webpage should not look stuffed with keywords. The purpose of SEO Copywriting is to have good content that ranks highly in search engines for the targeted keywords or keyphrases.

Naming the SERPs

Name of the search engine result pages should be very simple. The best way to do is picking the best keywords of the page and to name the page in that way. Like;

www.xyz.com/offshore-proddev.html

Adding metatags to the SERPs

Metatags like, title, description, keywords, extracts, subject, etc, will be integrated to the search engine result pages (SERPs).

Structure of SERPs

These 10 search engine result pages (SERPs) should have text links among each other and a must text link to the site map. Apart from this we should have all the general links to take the visitor to the main website. Concept of these search engine result pages is visitor can go to the main website from it but it can't be vice versa.

Robot.txt

Robot.txt is a simple file to restrict the search engine crawler to crawl any part of the site. Suppose we are not interested to reveal or index admin pages or folder. We can simply do this by putting the robot.txt in the root.

Submission and resubmission

Website Submission should be done only manually in various search engines and directories and never through any software. If the required result is not coming, we can resubmit after every 3-4 months.