As the editor for Hair Resources, I visit many beauty and hair related websites. Over the last year I have noticed a growing popularity of the search term Sedu Hair Styles and even more popularity of the Sedu Flat Irons.

So, I had to check out this growing trend to see what Sedu Hair Styles are all about. The original mission statement of the company Sedu Beauty, established in 1991, is to transform every Nonhairless female species on the planet into a Seductive beauty, Sedu for short. It turns out that they also have many male admirers.

The flat irons by Sedu are rated the best by consumers and are mentioned as being preferred by top hair stylists around the world. Okay, this has definitely got my attention now.

I went to the company website, over at and saw many pictures of before and after using the Sedu Flat Iron. The after pictures all showed silky smooth and noticeably shiny straight hair, as opposed to the before pictures that showed very curly, frizzy or downright unmanageable looking hair.

I do have to admit that I was a little skeptical after seeing the photos. I kept looking on the website for the little disclaimer that says ‘Results not typical….etc.’ that you always find in weight loss advertisements. But no such disclaimer can be found.

For review purposes, I ordered a 1-1/2 inch Sedu Ionic Flat Iron from one of the authorized sellers listed on the company website. The package arrived late one afternoon, just before I had to go pick up my daughters from school. I had only about 10 minutes to spare before I had to leave, but I was really anxious to try out this flat iron.

Here is an account of what happened next. My hair was freshly washed and dried, so I just put a small amount of Biosilk Silk Therapy that the company recommends you use before flat ironing. My hair is very thick and about shoulder length. I actually have to clip up most of my hair and start flat ironing from the bottom layer. With my old flat iron, it usually takes a good 15 minutes to iron my hair, with not all that great results.

Time Line:

3:10 p.m. I plug in the Sedu Ionic Flat Iron; put it on the hottest temperature

3:10 p.m. and 25 seconds later. The green light is blinking indicating that the iron is ready to use. I start with the bottom layer, gradually letting more hair down until I have run the flat iron over all my hair. With this iron you only have to pass it one time over your hair. With my old iron I had to run it thru several times to get good results. P.S. You definitely don’t want to touch your hair after running the flat iron over it. It is VERY HOT.

3:18 p.m. I’m done!!!!

My hair looks absolutely awesome. It is smooth and silky, just like in the pictures. And, it actually stayed that way for almost two whole days before I washed it again. Several people asked me the first day and the next day if I got my hair cut or just went to the salon.

Important factors to consider when flat ironing your hair on a regular or daily basis is the wear and tear it will produce on your hair, perhaps causing split ends or even damaging your hair. If you visit many hair related forums, damaged hair from flat ironing is a frequent topic.

Dennis Huang, the brand manager for the Sedu line, says that the Sedu Flat irons are made from Tourmaline, a precious stone. This stone was used because it generates up to 6 times more negative ions upon heating than traditional ceramic irons. The extra negative ions along with gentle far-infrared heat guarantee soft, smooth, frizz-free silky straight hair without heat damage. Also, Sedu’s patented ultra-smooth plates guarantee smooth straightening motion without pulling, snagging or breaking the hair.

Huang mentions that many flat irons on the market have very rough surfaces on the plates. He adds, “Most irons cause hair damage because essentially you are straightening your hair with a heated sand paper.”

Many hair stylists recommend using some sort of silicone based product on the hair before flat ironing in order to protect the hair. Sedu Beauty recommends Biosilk Silk Therapy and Sedu Heat Protectant. They also recommend using lower heat settings for different types of hair. If you have bleached, fragile, damaged or fine hair—use the lower temperature setting. If you have normal hair and use the iron regularly, use the middle range of temperatures and if you have coarse, thick, ethnic or resistant hair that is in a healthy condition you can use the maximum heat for best results.

In short, my conclusion, 8 minutes and a Sedu Ionic Flat Iron has made a huge difference in the way my hair looks and feels. It is THUMBS UP for Sedu Flat Irons from Hair Resources.

Now all I need is a weight loss product that works in 8 minutes!