1. Not Giving Customer Service its due: Now let's get one thingstraight, it is not just those big companies that are into some kind of servicethat need customer support representatives and elaborate set ups for all thatthey do to keep customers happy. Every business needs to give primaryimportance to customer service. Your competitors render the sameproduct/service anyway, so the extent would go to keep your patrons happy iswhat would set you apart from them. The Mistake? Business owners don't give adamn.



 

2. Not Using Technology: Not having a website, not usingemail marketing, not leveraging technology is one of the biggest blunders anentrepreneur can make. If you haven't started selling your products online andhave not used e-commerce yet, you are going to be left far behind.

 

3. Playing the Game on Price Alone: If your only retort to acompetitor's big move to take your customer away from you had been to reduceyour own prices, you have been playing it wrong all the time. It is not pricethat you should be fiddling with, it is the apparent value that your product orservice provides that you should be working on. Does it provide value? Does itsolve your prospect's problem? And does a good job on that? Answer them and acton them. Terrible mistake this one.

 

4. Thinking of Marketing as something only big companies do:Marketing is something every business - big and small ought to do. It is notsomething you should be doing when you have excess money or when you felt thatyou just forgot to put in some flyers like your friend Jai - the barber, did.Good Marketing brings you customers and they in turn bring you money. What elsewere you putting your money on?

 

5. Doing Business like everyone else: If you were to justlook around the streets, you would see all kinds of businesses and then youwould realize that they do business like they would do a job. Not giving a damnabout all those basics that need to have been given importance to. Business isfun and exciting. A day can never be the same, how do you expect to run likeone of those mundane and repetitive jobs. In a nutshell, be innovative. Beunique and do it your way.