First of all do you have a plan in place to grow and share content at your website?



You'd better have some plan ready if you want to succeed in this segment.

Because content is what drives the web. And it drives web business as well. If you have a plan to grow and share valuable content with your niche, you'll benefit in many ways...

The primary thing you must do is continually create content. You can do that by simply writing articles or tips about your niche. Think of all the things people ask you regularly. Then answer those questions in a weekly or monthly article.

The key here is to stick strictly with your niche. If your site is about a particular subject, write about that subject. Every niche has endless possibilities. Your subject could write about training, exercises, competitions, etc.

If you hate writing or just cannot do it, hire someone to ghost write for you. There are thousands of aspiring writers looking for work. These writers are more than happy to make money doing what they love, and will willingly churn out great articles for you. You may be surprised at how affordable this option can be.

"Tag" your content with re-publishing rights.

Before you publish your content, take this important step. Add a small note with each tip or article that invites all readers to re-publish your content. This gives them the right to publish your content on their related website or in their newsletter.

I call this "pre-licensing" and it is done by simply adding a small tag, or footer to the end of each article. The footer looks like this:

For your content needs, you may use this article at your website, or in your newsletter.

In your footer be sure to include a live link to your website. The link should contain your best keyword phrase as the anchor text. In other words, the sentence should contain a keyword based hyperlink to your website. This will help search engines determine what your site is about. As the links grow, your ranking will continue to improve for that keyword phrase.

Publish your content internally.

Don't let the word "publish" scare you off. Dictionary.com tells us that "publish" simply means...

Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.

- To prepare and issue for public distribution or sale.

- To bring to public attention; announce

So the first place to publish to is internally. This means to your own resources.

The first place you start is with your own subscriber list, if you have one. If not, I suggest you grow one! Starting a newsletter is really as simple as signing up with an auto responder service that offers newsletter publishing.

The other "internal publishing" task is simply publishing your content at your website. Yes, every new article or tip you write for your niche deserves a web page of its own. It takes literally five minutes to paste your article, with footers, into a web page template and upload it to your website.

Be sure that when adding your content to your website, you maintain a single web page that lists, and links to all your articles. This listing page, or archive makes navigation easier but more importantly it helps search engine spiders find your valuable content.

Step 4: Publish your content externally.

Finally, publish your content externally, or outside of your own site. You can do that by submitting your content to other websites and newsletters.

No matter what niche you are in, chances are there are other sites and newsletters about that topic. Seek them out by spending some time at a few email newsletter directories.

An email newsletter directory can help you gather and grow a list of email newsletters, including editor names and email addresses. Contact editors in your niche once a month with your content. Let them share it with their readers. Of course, you'll include your footer with URL after each article.

Some final tips about your content

- Don't publish self-serving content. Keep it strictly informational.

- Always proof-read your content 3 times. If you have another pair of eyes available, have them read it too.

- Include references to clever and helpful websites when you find them. If readers find useful sites they'll be sure to read your content every time they come across it.

- Keep your footer short and to the point, especially when you are sharing your content with editors in hopes of getting it re-published.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action regarding content writing and more.