Whether youre into the latest movies on Blu-ray Disc, nail-biting Playstation 3 games or sparkling HD broadcasts, theres a mouth watering selection of Sony BRAVIA LCD televisions for serious viewers who insist on the ultimate entertainment experience.

If you are like a lot of standard definition TV owners and you are yet to consider making the upgrade from standard definition television to high definition TV sets, Sony believes the brand new BRAVIA range of LCD TVs will help make the transition a great deal easier and boost the uptake of digital TV in the UK.

With the all new design of screens bringing the latest contemporary designs, Sony have fashioned some of the best looking LCD TVs available. The picture quality produced from Blu Ray are second to none and audio tweaks all the way through the range promise atmospheric sound whatever you are watching.

The feature-packed V,W,X & Z series BRAVIA ranges of LCD TVs, produce some of, if not the best high definition images on the market. Delivering amazing high definition audio and stunning imagery, designed to fit into your up-to-the-minute digital world.

Bravia Z Range of LCD TVs

The 40-inch Sony KDL-40Z4500, 46-inch KDL-46Z4500 and the largest 52-inch KDL-52Z4500. Bravia Engine 2 picture processing is used to improve picture quality frame by frame in real time, producing blacker blacks, greater depth and finer details while reducing noise.

The 1080p LCD screen in all the Sony Z4500 models feature a very high dynamic contrast ratio of 80,000:1. Other features include Live Colour Creation, 24P, a light sensor, x.v.Colour, Picture Frame Mode and USB Photo Viewer. As well supported by the Sony Bravia Z4500s is DLNA (Digital Living Network Alliance), which allows it to easily network with other DLNA devices such as a home PC or music server, and stream and playback media.

100HZ Picture processing is available on most high end LCD Television screens, Sonys new 200HZ Motionflow technology doubles this frequency, allowing a much smoother production of on-screen moving images.

The Sony X range of LCD TVs

The Bravia X range of LCD TVsare a modern contemporary design with unmatched picture quality.

On the market with screen sizes ranging from 46 " 55 , they are loaded with the latest Sony technologies, producing Full HD 1080p pictures and a dynamic sound that without difficulty keeps up with the finest TVs in the world.

The Range: KDL55X4500 & KDL46X4500

BRAVIA W LCD TVs

All of the brand new W range LCD televisions gain from full HD 1080p processing, just the thing for HD gaming and Blu-Ray movie watching.

Available in four screen sizes (32-inch, 40-inch, 46-inch, 52-inch), the set features effortlessly contemporary looks inspired by Sonys Draw the Line design concept.

Sharing a lot of the same picture innovations as its V range siblings, the BRAVIA W Series LCD television is packed with latest Sony technology for the best-looking Full HD pictures youve ever seen.

KDL52W4500, KDL52W4000, KDL46W4500, KDL46W4000, KDL40W4500, KDL40W4000, KDL32W4000.

The W series LCD TVs have the latest Bravia Engine 2 technology and boast an Advanced Contrast Enhancer. On the 4500 LCD TV models, they gain from the 100hz Motionflow feature, this means that fast moving objects are dealt with better than the 50hz LCD television models.

Other features consist of 24P processing, movies at the cinema are screened at this speed (24 frames per second), giving you the full cinematic experience when using compatible Blu-Ray DVDs.

DNLA, The W4500 series in addition lets you enjoy multimedia content from other devices on your home network that support the DLNA standard. This means that you can use your Television screen with other compatible devices like a VAIO laptop.

The Sony V Bravia Series LCD Televisions

All of the LCD Television sets are (up to 1080p) HD and have integrated freeview tuners. They have the original award winning Bravia Engine software and generate clear and crisp images when using high definition media. Currently the V range offer six sizes:- 26 inch, 32 inch, 37 inch, 40 inch, 46 inch and 52 inch.

KDL26V400, KDL32V4000, KDL37V4000, KDL40V4000, KDL46V4000 and KDL52V4000

Bravia Sync is also a feature on the V range of LCD televisions, which offers the use of one remote control if coupled to further Sony units via a HDMI cable.