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He Keeps Doing Great Things

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1. Do not use fake information when opening your Google AdSense account.



Google says that a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial model that Google operates under. You are not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.

Don't ask me why you can't put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.

That just makes plain good sense. Google doesn't demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the get paid to do stuff sites that put Google ads in the member's control panels are walking the plank and they don't even realize it. Even those sites with the polite little messages asking you to help keep my site running by clicking on our sponsor ads are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads from their own site. The Google Gods can track this activity and it won't be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: Publishers may not label the ads with text other than sponsored links or advertisements. This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.

This is to keep visitors from becoming confused and barking up Google tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those generates thousands of key-word rich pages in seconds programs that are so popular these days but I'll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

Sneaky page redirects that send a visitor off to a different site then they were expecting to visit.

Multiple sites, domains, pages, etc. which have substantially duplicate content.

Hidden text or links of any type.

Excessive outbound links on any page. Google recommends no more than 100. You should keep it way below that.

And here is a nugget of wisdom straight from Google mouth: Do not participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.

9. Don't advertise anything on Google prohibited items list.

It ha s a lot shorter lists than PayPal or eBay, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that's designed to make the most out of this very profitable opportunity that Google offers!
He Keeps Doing Great Things
In no particular order, here's my list. If you would like to suggest other things to love about Brisbane, please e-mail the author.

The climate. Yes, it does get hot sometimes, especially in February, but Brisbane climate is absolutely fantastic. The best months are April, May, September and October.

Fluoride-free water. Brisbane City does not yet have fluoride. The Labor state government is putting pressure on all Queensland local councils to start a fluoridation programme because it believes fluoridation will reduce public health costs through a reduction in tooth decay. I don't know about you, but I do not trust governments. If fluoride is so good why don't bottled water companies have fluoride-enhanced products? Surely such a beneficial ingredient would be a great differentiator and a certain money-spinner. Yep, you guessed it, adding fluoride to bottled water is just too big a risk. The company lawyers run a mile at the very thought.

The suburb of West End. Located across the river from Brisbane CBD, West End is an eclectic mix of interesting shops and restaurants. For an interesting dining experience, check out the many family owned eateries at the junction of Melbourne Street and Stanley Street. Pick up a bottle of Australian wine from the Melbourne Hotel and take your pick of restaurant. You won't be disappointed.

The Brisbane City Council online library catalog. This would have to be the best value in Australia for people who love and read lots of books. Just point your browser at the library catalogue web site. If you have a Brisbane City library card, for 55 cents you can have the book of your choice delivered to your local library for collection. There are not a lot of book shops (for new books that is), in Brisbane, now you know why.

Footpath dining. In some suburbs of Brisbane, footpath dining is all the rage. It's a very pleasant experience watching the world go buy while you tuck into a T-bone steak the size of a small Pacific island.

Brisbane bikeways and bike paths. Brisbane's bicycle travel network gets better each year. I ride to work at South Brisbane each day on a bike track that runs parallel to the South-East Freeway. It takes me 20 minutes and it is a great way to start the day.

Virgin Blue and Boeing Headquarters. Both Virgin Blue and Boeing have chosen to locate their Australian head offices in Brisbane. Apart from the offer of generous tax concessions from the State government, Brisbane can offer these companies good infrastructure, a well-educated and dynamic workforce, and a healthy business climate. I think it's great that both these companies have chosen Brisbane.

32 perch housing blocks. After the Second World War, Brisbane property developers used 32 perches as a standard size of subdivison. On this size block you can fit a cricket pitch, swimming pool and garden shed. And there's still room left over for the Hills Hoist.

Galvanised roofs and open verandahs. The quintessential Brisbane house has a red galvanised roof and open verandahs. The open verandah is a very efficient way of adding to the floor space and assisting in ventilation. The should be a law mandating the addition of verandahs of at least 2 metres diameter around at least 50% of the perimeter of new homes.

The Story Bridge. Finished in 1940, the Story Bridge is a Brisbane icon. Stretching 281 metres across the Brisbane river, the Story Bridge took over 5 years to build at the cost of $3.2 million and the lives of four workers. As far as bridges go, this one is a cracker.

Quest Community Newspapers. Each week Quest publish a free newspaper that is distributed to households via letterbox drops. It features local stories and is supported by classified and display advertising . It's only about 8% news, but it's free and it has a television guide. You can measure the economic health of Brisbane by the weight of the local newspaper.

Being in the flight path. My home is under one of the flight paths. Airservices Australia tries to share the pain across different suburbs through a process of rationing, but I rather like hearing the jets on approach to Brisbane airport. You can almost see the smiling faces of the Japanese tourists squished against the windows of the aircraft as they get their first glimpse of Brisbane. Brisbane's airport operates 24 hours a day. This is good for trade and tourism.

The Brisbane City ferries. There is nothing as relaxing as jumping on a ferry and scooting up and down the Brisbane River. Be it a slick Rivercat or an old timber chugger, a ferry ride on the Brisbane river is a must-do for visitors to Brisbane.

23 Squadron - City of Brisbane. As well as being home to the Lions, The Broncos, The Bears and The Bullets (all professional sporting teams), Brisbane is also home to the RAAF's 23 Squadron. 23 Squadron is an active reserve squadron that has freedom of the City of Brisbane. This means its officers, men and women have the right to march down the main streets of Brisbane with drums beating, swords slashing, rifles cocking, flags waving and F-111's doing dummy laser-guided bombing sorties on Brisbane City Hall.

It's nice to know that one of the most capable fighter-bombing units in the world ( 1 & 6 SQN supported by 23 SQN), is located 46 kilometres from your front door.

Brisbane City Council. With a budget bigger than the state of Tasmania, Brisbane City Council is well funded and well run. Because it is big and mean, it can't be pushed around by more politically-motivated state and federal governments. This is good for the residents of Brisbane and means good planning for the future. Mayors Clem Jones, Sally-Ann Atkinson, Jim Soorley and Campbell Newman are great examples of the democratic process getting it right.

Brisbane State Schools, private schools and universities. Brisbane has a great selection of educational institutions both private and public. You will probably find that your local state or catholic school is staffed by bright and enthusiastic teachers and is reasonably well resourced. Brisbane boasts some pretty good universities too. U of Q, QUT and Griffith are all located within reasonable distance of the Brisbane CBD.

Brisbane parks. Brisbane has many parks most with childrens' activity and climbing equipment. My favourites are Mott Park on the south side, and Newfarm Park on the north side. These parks can be booked for weddings and other social functions.

Gloria Jean's Coffee at West End. If you want a relaxing coffee, try Gloria Jean's at West End (West End Markets). They serve great coffee very quickly. Grab a cup and start the day flicking through the day's newspapers on the covered balcony while you watch the passing parade of photocopier salesmen, check-out chicks, and local welfare recipients.

Southbank. As the name suggests, Southbank is located on the southern shore of the Brisbane River just near the CBD. It features walk-ways, gardens, shops, restaurants, an artificial swimming beach and a bridge that links it with Brisbane's famous Botanic Gardens. It's a great place for a family picnic or a workers' outing. Seating and BBQs are available for public use.

Briz31. Brisbane's community television station is a cultural gem and national treasure. A strange mix of programming from middle-aged transvestite chat shows to fire and brimstone rhetoric for bible-thumping "born-agains". These guys are so hard up for content that they are showing reruns of the Briz31 1995 Crazy-Crosswords show. Be afraid ... be very afraid. It also features some classic black & white movies just out of copyright and some outstanding American and European public broadcasting content. Just think Wayne's World recast with some middle-aged Brisbane wanna-be's and has-been's. This is champagne television. Rupert Murdoch, watch out.
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