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Although one Newcastle is a quiet town in Staffordshire with a population of 74,000 and one is a bustling city in the North with over 270,000 residents, the similar place names confused council officials enough to make the foolish mix-up.

The massive cash reward was awarded to Newcastle City Council for promoting local firms, but it was given to the smaller Newcastle Borough Council instead. In fact, Newcastle Borough Council should have been awarded just ?600,000 for the incentive, which gives councils back some business tax paid by local firms, in exchange for promoting them. The initiative saw the government award around ?126 million to 270 councils in England in 2005. However, because of the complexity of the reward system, Newcastle upon Tyne City Council said that they only realized the money was missing at the start of 2008.

Simon Tagg, leader of Newcastle Borough Council, was shocked by the revelations. He said: ?I am shocked that this has actually happened, that the government has got the two Newcastle's mixed up. I think it's extraordinary and shocking. I'm flabbergasted.?

Councilor Tagg said the first he had heard of the government's error was when the borough council received a letter last week, which discussed repayment methods. However, Mr Tagg stated that the borough council were reluctant to hand the amount back, as it was accepted in good faith. He said: ?The council accepted this money in good faith. It was a large amount, but we assumed it was in recognition of the work we've done to encourage business growth in the borough. We want the Government to look at its figures again. If we do have to pay it back, it should be over 20 years. We can't hand over ?2m just like that.?

The Department for Communities and Local Government simply described their mistake as a ?regrettable error?. A spokesperson said: ?We are working closely with the councils involved, and are taking steps to ensure this does not happen again.?

The council will repay the missing money to Newcastle City Council, who is expected to invest it in council services such as improvements to services for the elderly, play schemes and youth services. However, it is unlikely that the amount will be used to reduce April's council tax increase in the city, which is thought to amount to around 3.9%.

Although one Newcastle is a quiet town in Staffordshire with a population of 74,000 and one is a bustling city in the North with over 270,000 residents, the similar place names confused council officials enough to make the foolish mix-up.

The massive cash reward was awarded to Newcastle City Council for promoting local firms, but it was given to the smaller Newcastle Borough Council instead. In fact, Newcastle Borough Council should have been awarded just ?600,000 for the incentive, which gives councils back some business tax paid by local firms, in exchange for promoting them. The initiative saw the government award around ?126 million to 270 councils in England in 2005. However, because of the complexity of the reward system, Newcastle upon Tyne City Council said that they only realized the money was missing at the start of 2008.

Simon Tagg, leader of Newcastle Borough Council, was shocked by the revelations. He said: ?I am shocked that this has actually happened, that the government has got the two Newcastle's mixed up. I think it's extraordinary and shocking. I'm flabbergasted.?

Councillor Tagg said the first he had heard of the government's error was when the borough council received a letter last week, which discussed repayment methods. However, Mr Tagg stated that the borough council were reluctant to hand the amount back, as it was accepted in good faith. He said: ?The council accepted this money in good faith. It was a large amount, but we assumed it was in recognition of the work we've done to encourage business growth in the borough. We want the Government to look at its figures again. If we do have to pay it back, it should be over 20 years. We can't hand over ?2m just like that.?

The Department for Communities and Local Government simply described their mistake as a ?regrettable error?. A spokesperson said: ?We are working closely with the councils involved, and are taking steps to ensure this does not happen again.?

The council will repay the missing money to Newcastle City Council, who is expected to invest it in council services such as improvements to services for the elderly, play schemes and youth services. However, it is unlikely that the amount will be used to reduce April's council tax increase in the city, which is thought to amount to around 3.9%.

Source:

IC Newcastle

BBC

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According to 901am it is time that social network marketing fulfill the projections made by the media and companies. In other words it is time for the social network marketing to prove its worth. MySpace did a study to find out what is next and came up with a few answers. It seems that eMarketer among others have spent $900 million in 2007 on social network marketing. This New Network Marketing strategy increases because of two factors. First the revenue projections for facebook and the spending in the niche have increased the amount spent.

Facebook and other places like MySpace are creating social networks that businesses have begun to use as a way of marketing. This New Network Marketing strategy allows for more individuals to be reached on a direct method rather than getting into trouble with email lists and other practices that have been termed illegal. The amount spent last year is supposed to increase by 180% in the next four years. MySPace believes they can generate $525 million in the new year with the New Network Marketing strategy with face book coming in second with $125 million.

Of course the idea of reviewing the New Network Marketing trend is too see how it may really perform. There are already problems surfacing that the research by MySpace has shown. It seems there may not be enough interested consumers to support the New Network Marketing trend. It is also projected that not every company should try the New Network Marketing proposal. It seems that 901am believes the New Network Marketing is not going to survive for a lot of the businesses.

In other words consumers are already having issues with the marketing being flooded with social network marketing on sites where they just want to blog and chat rather than deal with advertisements. Many of the MySpace users and other sites like it have been seeing an over whelming negative response to the new marketing proposition. According to research with 901am and Clickz Experts the individuals using MySpace and other sites like it want a place to go for fun.

They see the social networking as a party crasher horning in on a market where they don't belong. For the research that has been done this is showing the projections may miss there mark. Instead of gaining consumers they may lose an overwhelming number.

Another factor paramount to Network Marketing Success is working with your down-line. They inevitably will be responsible for your check, so you need to make sure they have everything they need to get started. You also need to make sure that they are giving you all the leads you need, or at least show you where to purchase them. And then, the entire system you recommend to your downline has to be duplicatible.

It is also thought that not all businesses can pull off the social networking by trying to outsmart the consumer. So you may find that social networking isn't for your business based on this review and the research being completed. Make sure you have analyzed how it could hurt as well as help before you decide.

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