Maybe a picture of the last website you went to with an article on attracting visitors, or perhaps you see a picture of your empty paypal account that you know can only get filled once you receive a heap of web traffic.



The point I am making is you do not think of a word or phrase as a word/phrase but instead you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a dvd player than can play movies on demand.

Doesn't it then make sense to produce content that will press your visitors buttons? Pictures and better still videos do just that.

A picture, or a video is generally the 1st thing a human eye will look at when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a page on the internet containing text and a picture or a video and "watch" where your eyes go.

Entire websites have been created,hundreds of them in fact dedicated to sharing images and videos and they are some of the most web traffic of any websites on the internet. Why? People really love watching videos and looking at pictures.

Isn't it time you started making a major focus on video for your websites?

Now any video you produce should offer relevant and useful information to your audience, and should be targeted to their interests and needs. If you just promote yourself, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be an incredibly powerful testimonial because it can give the visitor the "proof" that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertising if you are ever looking for ideas on video content. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to "convert" as many of their targeted watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the viewers mind.

2. "Offer" a solution to their problem.

3. Introduce other people who "love" the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce some bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It is no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would suggest that if you are trying to "sell" in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the heart of the problem straight away is a great start.

Once you have their initial Attention you have to move this into genuine Interest. How is your product going to really benefit your prospect? Will it enhance their life? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are sorted out, it's time to get them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps a heap of extra bonuses, you really want to make it a "no brainer" for them to get. An iron clad money back warranty is also wise at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to increase until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are trying to get them to do. Be specific and tell them exactly what you want them to do. This step can be a huge stumbling block, so make sure you do not leave this step out.

Be sure that your video marketing info targets the benefits your prospect will get. Just create the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be well on your way to get a fantastic response from your video.