Two words: great content.



Highly informative, well written and useful content cannot be emphasized enough. This is important to give your site respectability and make it interesting enough to go back to, refer and link with. Make the write up interesting, keyword rich and attention grabbing. Remember that you will be competing with thousands, if not, millions of other write ups out there, so make sure you stand high above the crowd.

Make the Top 10.

Lists are a favorite with many visitors, especially if they are useful, relevant and real. And you do not even have to stick to the number 10. Make it 5, 7, 12, 20, 101, just as long as the list is irresistible. Tips are some of the most popular, while resources, myths, facts and names of experts also attract a lot of attention. Target a category that is as specific as possible and you might just find your list.

Track your audience.

We are not encouraging you to be a sneaky stalker. It is just that later on your site will be attracting regular visitors, those who pick up your news, articles, press releases, etc. Take advantage of this chance and send these good people special offers on exclusive content and news. Explain that it is not offered to anyone else and that you are giving it to them because of the frequency of their visits.

Provide freebies and useful online tools.

Hold contests from your site. Competitions not only drive web traffic to your site, they also make effective link bait. Get people to take your surveys or give you feedback in exchange for free samples. You can also provide online tools that people can use tests, quizzes, maps and calculators. You get more links if people see that your site is more than just content, ads and discussion boards.

Brew up some controversy.

When used correctly, controversy is a great tool to use for increasing high web traffic hits to your site. And by correctly, we mean being classy about creating controversy and not being a jerk. Write an article, report or blog that is reasonable enough to challenge popular notions, assumptions and beliefs. It can also be about a person, a company or an event. Get more exposure in chat rooms, forums and other blogs.

If your write up is great, it should generate enough heavy web traffic from opposing parties. Some of your web traffic may also come from people who agree with your point of view. If you choose this path, make sure you do it in a professional manner. You want your followers and visitors to respect you. Offend them and you can be sure they won't be back.

Cover an important event.

If your site has a particular industry theme and there is an important event that will have a high volume of attendees, go and cover it. Take note of the happenings, meet people, make friends, take photographs and videos, get detailed notes. And to make sure no one misses the fact that you were there, tell everyone that a coverage of the event will be posted on your site. Couple that with a great write up, a killer layout and you will lead web traffic right to your site.

Make the right connections, promote your coverage and make sure you post it on time. Have the write up and photos ready to view on your site within 1 to 2 days after the event, 3 days max. Take advantage of the freshness to keep the web traffic heading for your direction.