Most people love what they do, but they hate advertising. It's no wonder, too, because it can be difficult to write good advertising copy and to find a place where consumers you will actually want to work for will see your copy and give you a call. Moreover, placing good advertisements can get a bit expensive.
There are, though, several easy ways to advertise that will increase your customer base.
Your Vehicle: You spend a lot of time moving from place to place in your work vehicle. People see your vehicle in front of your customers' homes. Why not turn it into a moving billboard? Put your business name, phone number, and website on the doors and back of your vehicle. Be sure to make is large enough for customers to read. This is a fairly inexpensive way to get some quick, yet effective advertisement. You can even purchase inexpensive magnetic advertisements if you feel like you might want to remove them for some purposes.
Free Publicity: Consider some pro bono work to increase your visibility. This could include donations of product to the less fortunate or helping out in times of need like natural disaster. Some community papers allow you to submit your own press releases detailing the work that you have done. You might also consider printing some fliers for your business advertising the free work you have completed to give to your current customers.
Internet Marketing: With the explosion of the internet, there are a number of business with websites. In fact, no business should be without one. Once you have a site, though, there are several things you can do to increase your traffic. First, consider search engine optimization. Search engines work by finding particular words and directing customers to sites based on a ranking of the number of words on the site matching the word searched for. Optimizing your site for particular terms related to your product will increase your ranking and the likelihood that customers will be directed to your site.
You might also consider reciprocal linking. A reciprocal link is text or a banner ad on one site that links to another site with a link back to the original site. Reciprocal links are a commitment between parties that tell customers “I like and trust the content on this other site." It also involves an element of trust between the sites. You must remember not to bury your reciprocal links where customers cannot find them.
Don't forget that you can sign up for a free directory listing at Homehammer.com. This can help customers in your area connect with you and your services.
The next lesson discusses how quality copywriting in all of your materials can help generate customers for you. This quick read could help you increase your revenue. Be sure to watch for it!
Now that you’re on the way to a healthier business, be sure to visit the HomeHammer website and sign your business up in our directory today. We are the world's largest home improvement site, and the way we stay large is by making sure we have the most extensive database of contractors and home professionals around, so make sure you’re on that list!
High School Business Lesson Plans
I went to the grocery store to pick up some candy for my daughter, and decided to drop by the deli and get a quick bite myself since I hadn't eaten dinner. Normally there are two people working in the deli, but today there was only one. She was hidden behind a wall doing dishes, so she couldn't see me.
So I walked around to an angle where she could see me, and she gave me a rather nasty glare. She looked busy, and wasn't paying me much attention beyond the glare.
Now, I had two options here.
1) Be upset because she was ignoring me and didn't seem to have any desire to do her job at all.
2) Recognize that she was busy come back in a little bit.
To get upset would probably have been perfectly justified. After all, she was the only one working in the deli, and I stood at the counter for a couple of minutes waiting for her. She saw me, and still ignored the fact that I was needing something there. I could complain to her manager and cause an ordeal, insisting that the service at the store should be better than that (which, no doubt, it should).
The other option would be to recognize she was busy, even if she should have stopped what she was doing, and come back in a little bit. This is what I chose to do. Since I had not yet gotten the candy for my daughter, I went and got that and then came back.
Again I walked to where she would be able to see me. When she looked at me, I smiled and pointed toward the food behind the glass, then made my way back over there. Slowly, she washed up and came up to me, still looking annoyed.
To diffuse the situation, I said in a sympathetic tone, "They have you working back here all by yourself?" Her response showed that she was clearly annoyed, not with me, but with her employer.
"Yes they do!" she said.
I told her I was sorry she had to work by herself, and she responded that it wasn't my fault.
That little gesture of understanding completely changed the woman's attitude. She was suddenly friendly, smiling and helpful. As many older women in the southern United States will do when they like somebody, she referred to me as "baby" and "hon". The transaction went smooth, and I left her in a much better mood than I had found her.
Now, I could have caused a fuss and talked to management, but instead I decided to just be nice and understanding and make the best of it. I noticed that she was by herself, which is unusual for that store, and I figured she wasn't happy about having to handle the whole deli on her own. My hunch turned out to be true and the situation turned out fine.
How does this apply to business? In two ways:
First, as a customer, you can try and be understanding of the people you do business with, knowing that they are people, too, and not everything goes perfect for them every day. Doing this is not only the right thing to do (since you'd want people to be understanding of your bad day right?), but it also gets you a lot farther a lot faster.
Who knows how long it would have taken to get what I was needing if I had caused a stink? Besides, I go in that store a lot, and I don't want to have hassles every time I do because I decided to be overly demanding and harsh.
Secondly, as a business owner, you need to be understanding of your customers in the same way. If they approach for support or with questions that are harshly worded, try and think: "What's happened to this person that he's approaching me this way? Is it really me they're upset with, or are they just frustrated?"
That's easier said than done, to be sure, and I've failed at it quite a few times myself. But when I remember to be considerate despite a customer or businessperson's harsh tone, things always go much more smoothly.
I once heard this adage: If, when taking a walk, you bark back at every dog who's barking at you, you'll never make it around the block.
Well business (and life) is that walk, and the way we choose to deal with people will in large part determine how well things go for us, and how much we get accomplished.
Both Kris Koonar & Jon Leger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kris Koonar has sinced written about articles on various topics from Site Promotion, Certified Public Accountants and Culture and Society. Kris Koonar is President of Crack Marketing leading a team of with over 5 years of experience and 100's of projects. He is also writer. Kris Koonar's top article generates over 550000 views. to your Favourites.
Jon Leger has sinced written about articles on various topics from Business Loans. Find business and articles at my blog.. Jon Leger's top article generates over 720 views. to your Favourites.
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