Many surfers use the Google or Alexa toolbars that integrates into their web browsers which and



makes it easier for them to search and navigate through Internet. However, how many of these same

surfers have the “overall page rank” indicator on these bars which shows either a ranking or the

importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a

search. It decides which websites or pages deserves the top places in the results of the search of a

given keyword. The search engine basically uses several calculations to decide the importance of

each webpage.

For example, let's say that you prepared a webpage supplying the users with focused, detailed and

understandable information. You think your page deserves a high importance, therefore when you

search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes

life is cruel. If you didn't optimize your webpage for a specific keyword, if you don't get enough

inbound links directing other users to your site, you would probably be disappointed by your sites 1

to 10 importance rating in Google. However don't despair! It's still worth fighting for. Here are

several of the factors which are figured into the calculation to decide the ranking of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street,

people will drop by your place. No visit on Internet is a coincidence, you must have links from

other sites (inbound links). You also have to increase the internal linking to interesting content

within your website so that visitors will “hang around” on your site and hopefully tell others. So

your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more

important in the “eyes” of the search engines. This, being the dependent variable in our equation,

grows directly proportional to the inbound links. So, page rank also increases with the number of

unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially,

every page you add to your site increases the overall page rank of the whole before you start adding

other improvements such as in-context hyperlinks, because according to Google authorities, the

hyperlinks that you place inside the content of the page are accepted to be more valuable.

On the web, there are No lucky days, No coincidences or serendipities. If you want traffic on your

page, you must create it yourself. You have to put quality, focused original and interesting content

on your page and you have to increase the number of the inbound links. The traffic on your site will

increase automatically depending on the other variables. Finally, one day you will look at your site

and see that the page rank has jumped from 1 to 4 or even higher and you will rejoice.