Albeit that merchant credit may be as old as civilization itself, the credit card industry in the originated in the 19th century. Around the early 1800s, merchants and financial institutions provided credit for many types of goods and services. It was around the early 1900s that some department stores began to issue paper identification cards to customers they were interested in extending credit to. When customers presented said cards it was an easy way to determine the credit worthiness of the cardholder. This was an excellent concept for building brand loyalty by extending credit to a firms best creditworthy customer base. In most cases these cards were limited to a particular geographic area. In many cases, business would also accept their competitors cards as it was still an indication of creditworthiness.
Diner's Club introduced the first true chage card in 1949. A universal card that could be used by just a customer at a particular business establishment, but by many merchants who have joined the network of acceptance. The Diners Club card was intended to target a new class of social elite to offer customers the ability to charge expenses generally related to travel, dining, and entertainment. Diners Club earned their profits by having the merchant pay them 7% of the charged amount from the cardholder's bill. It was discovered by many merchants who accepted this card that they in turn actually received more business from persons due to the fact that they were extending credit for use of their service. It was not long after the success of Diners Club that many imitators began to join the marketplace as well..
Out in California in the late 1950s, the Bank of America issued their first credit card. Because of banking laws and restrictions of the time, most banking institutions were not allowed to function outside the confines of their home state. This for several years stunned the growth of the credit card industry. In order for a national card to be established that could compete with the likes of Diners Card, a new system of organization had to be established. At first Bank of America maintained this complex paper trail that had to follow all the various member banks and was overly complicated and labor intensive. Through trial and error, Bank of America eventually allowed it's credit card business to spin off on it's own and more efficient means of handling authorizations and approving charges was established. This network eventually evolved into the network we know as VISA today.
IN 1966 the network that would later evolve into what is now known as MasterCard came into being. In the decade prior to this, In 1958, American Express launched it's own network. Over the years many other types of cards came into being including the Discover credit card that was started by Sears, Roebuck and Co. back in 1986. As the restrictive nature of interstate banking began to change. more credit card networks were established that were to remain with us until the present day.
The various card networks were faced with a challenge to bring together these various merchant members and cardholders together. At first many merchants were reluctant to promote or accept these credit cards as they were competing with their own store issued credit cards from their perspective. Still many smaller venders felt that by accepting these new general purpose credit cards that they could themselves compete with the larger retailers. Albeit that both small and large merchants were not fans of the fees they were charged for accepting these cards, it grew apparent that overall the credit cards were actually helping their bottom lines due to an increase in business.
In today's age the credit card industry is established globally with over 7 well know networks. Credit cards are widely held these days. In fact by 2001 it was said that 75% of American households had at least one credit card. In this day and age it is confirmed that in American households making over $30,000.00 that at least 90% hold cards with available credit and the average household has a total of nearly six credit cards. Almost all retail and service establishments these days accept credit cards; as they have surely become a crucial part of any successful business.
History Of Credit Card
Charge cards can be dated back to the early 1900s. In 1914, what seems purely as a customer service goodwill gesture, Western Union gave some of their prominent (preferred) customers a metal card to be used in deferring payments-interest free-on services used. One source said this card became known as "Metal Money."
As time progressed so did the charge card. Befre the start of WWII, retailors, travel companies and gas stations offered this service to their special customers. These company based charge cards were limited by their use exclusively through the issuing company. These companies issued the cards, processed the transactions, and collected the debts from the customer.
In WW II, the use of credit and charge cards was prohibited.
After WW II, credit cards became more accessible to the general public After seeing trends indicating increased travel and spending among those who held charge cards, banks became interested in credit cards-after all they were in the business of lending money, and they saw the profit potential behind attaching interest to the cards.
When banks first got into the credit card business, they were only issuing cards to local consumers. In 1951, the Franklin National Bank in New York, issued the "Charge It" card. Which allowed consumers to make charges at local retail establishments. This charge card system worked much like credit card systems work today. The consumer made a purchase using the card; the retailer obtained authorization from the bank, and closed the sale. The Banks paid the merchant and collected the funds from their customer later on. Other banks across the nation were impressed with the success of this process that within several years after the "Charge It" card they offered their customers similar services for making purchases at local retail establishments.
In the 1950s the first charge card was developed that allowed consumers to make charges for services and goods from a variety of retail outlets. This innovation was the Diner's Club charge card, which was established for business men to use for travel and entertainment expenses. The Diner's Club card gave its members up to 60-days to make payment.
The first "revolving-credit" card was issued in the State of California by the Bank of America. The card, BankAmericard, was marketed all across the state. This card set another milestone in the development of the credit card industry. The BankAmericard was the first card to give cardholders payment options. Payment options like today's cards, let consumers pay the debt in whole or they could make monthly minimum payments while the banks charged interest on the remaining balances.
By the 1960s, bank card associations begun to emerge. In 1965, Bank of America issued licensing agreements to other banks-both large and small-across the nation. These licensing agreements permitted regional banks to issue BankAmericards and to exchange transactions through issuing banks.
By 1969, most independent bank charge cards had been converted over to either the BankAmericard or Master Charge cards.
Eventually, charge card issuing and processing became too large of a task for the banking industry to handle. That is what lead to the emergence of credit card associations such as Interlink Association, Western States Bank Card Association, and National BankAmericard Inc. Current associations include Visa and Master Card.
The next major changes in the credit card industry involved streamlining transaction processing and reducing credit card fraud. Electronic authorizations were developed in the early 1970s which allowed retailors the ability to check a customers credit limit 24 hours per day.
By the mid 1970s, the credit card industry started exploring international waters, but had some difficulty because of the name association; "America" in BankAmericard, for instance. This lead to the renaming of BankAmericard to Visa and Master Charge followed suit by changing its name to Master Card.
By 1979, electronic processing was improving. Electronic dial up terminals and magnetic strips on the back of credit cards allowed retailers to swipe the customer's credit card through the dial up terminal, which accessed issuing bank card holder information. This process gave authorizations and processed settlement agreements in a mater of 1-2 minutes. An added benefit was paper reduction.
The early 1980s, gave birth to the first Automatic Teller Machines (ATMs), which allowed consumers access to cash, and to make deposits, 24 hours a day across our nation and in other countries as well. Account users could obtain cash in many different currencies.
Since its existence, Visa has been a leader in credit card innovation. Because of this they have emerged as the world's leading credit card association with over 1-billion cards being issued, and carrying over 50% of all credit card transactions conducted world wide.
"Visa (International) is a "not for profit" organization comprised of over 40,000 member Banks and MasterCard is a for "Profit" company who issues credit cards and sets and maintain rules for credit card acceptance and processing. They are both run by board members who are mostly high-level executives from their member banks and industry heavy hitters."
There are five leaders in the credit card industry: Visa International, MasterCard, American Express, Discover and Diner's Club. There are others trying to penetrate the industry like check processing companies, Euro Card, JCB and ATM companies but credit cards still account for over 90% of all e-commerce transactions !
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