When it comes to indie music, there are many hotbeds of talent but Sweden isn't normally one you would naturally think of. Unfortunately, the music history of that nation appears to start and end with Abba for many people, but over the past decade or so, there have been a growing number of bands from Sweden impacting on the indie world.
The most noticeable would be The Cardigans who achieved massive worldwide fame with their 'Lovefool' single and blend of charming and slightly tween indie-pop. Perhaps as a reaction to their fame, The Cardigans changed their style, their music got harder and Nina Persson went from blonde to brunette. They may not feature on the radio as much today as they used to but the band still draws a fairly large crowd to any festival they perform at.
If that was all that Sweden contributed to indie music, it would be a poor return, but when you consider the following acts, you will realise just how many of your favorite tracks have hailed from Sweden: The Wannadies,
Peter, Bjorn and John, The Hives, The Concretes, Love Is All, The Shout out Louds, I'm From Barcelona, Jose Gonzalez, The Knife.
For such a short space of time that is an impressive list of bands and you may be familiar with some of these songs:
Young Folks by Peter, Bjorn and John
You may not know the title but as soon you hear the whistling section of 'Young Folks' you will know exactly what the song is and recall what a phenomenon it was at the time. The track came second in the NME's list of best songs of 2006 and fifth in the Pitchfork review of tracks from 2006.
Hate To Say I Told You So' by The Hives
Not many bands could announce themselves as your new favorite band and keep a straight face but The Hives aren't like many other bands. Filled with a confidence that no other band seems capable of matching this track captured the garage rock revival of the early 2000's to perfection. The snarling guitar riff and stop-start sections provide the perfect accompaniment to Howlin' Pelle Almqvist's trademark yelps and screams.
You Can't Hurry Love by The Concretes
Starting off with a guitar riff that could almost have come from the Jesus and Mary Chain, it is a shock when the sweet vocals of Victoria Bergsman kicks in and transforms the song into a delightful and melodic upbeat number. The frantic drum build up to the payoff line for the chorus is joyous and although the band has ploughed on since this 2003 release, they have been unable to match its overall quality.
Heartbeats by Jose Gonzalez
Although this song was written by fellow Swedes, The Knife, Jose Gonzalez brought the track to a wider audience. The almost mourning feel of Gonzalez's downbeat vocals mixed with a quiet acoustic backing ensures this is a song equipped to tug at your heartstrings.
Appearing in a major commercial gave the track worldwide exposure and Jose's brilliant cover of Kylie Minogue's 'Hand on Your Heart' proved he could take any song and turn it into a downbeat classic.
This is by no means all that Swedish indie has to offer the world but it does offer a fantastic place to start checking this vibrant indie scene in Scandinavia out.
History Of Indie Music
One of the most effective ways is to use Myspace. You can add plays and views and get on the Myspace charts. This will get labels and booking agents to take notice of you. In addition fans will see that you are popular and a viral effect will happen getting you even more loyal fans packing your show and buying your music.
Music marketing does not have to be expensive to be effective. There are services like TuneBoom pro that have many options and no longer only work with major labels and artists. This is a huge advantage as they are very familiar with the strategies that work.
The Internet has been called the great equalizer as it allows independent bands and artists to effectively get there music and message out at great speed and volume with the precision that in the past was only available to the major labels.
The Internet today is an interactive social tool. To succeed with your music, you'll need to know how to use the most popular social media web site to your advantage - Myspace.
It is important to get the best tools out there that have responsive support and safely add your myspace plays and views. Some even offer services if you don't want to do it yourself.
Whether you decide to do it yourself or hire a music promotion service you must make sure that either the tools or service you use are the most current and have a proven track record. If it is software to do it yourself than make sure that it is updated often and that support is fast. You don't want to be in the middle of a myspace plays and views campaign and suddenly you cant add plays and views.
The online world is a gold mine for independent artists. There are even tools like myspace plays and view adders that can save you time and get you the results you need in a fraction of the time previously.
Take advantage of the power that you can now control and get your music heard. Once you realize the strength of adding plays and views make sure to use it to you artist and bands advantage. It worth noting that any good music marketing and promotion campaign must be consistent in order to be effective.
Myspace plays and views marketing is one of the most powerful ways to get noticed fast.
Both Ian Dougherty & Clive Calvin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ian Dougherty has sinced written about articles on various topics from Web Development, Keyboard Synthesizer and About My Space. Ian Dougherty is a freelance music writer from the UK. Dougherty has written for well known music magazines, Ezines, and websites for over fifteen years. For the latest in
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