When we understand what has happened in the past in reference to the history of network marketing we can better understand the industry today. This helps us in how we approach our business.



There were some network marketing companies around before the 1960's, but in the 60's is when network marketing really took off and made many people wealthy. Network marketing first got momentum when a certain company realized that if they would pay their product users to sell their products to their friends and family members they could move 3 and 4 times more product. You know the company I am referring to by several different names today. I won't mention their name as it often evokes just that image of a friend trying to sell the program to a friend or family member for financial gain.

The definition of selling is, trying to create the need to buy, in some one else. What I propose is to market your product or service. The definition of marketing is, finding the person that already has the want or need for what your product or service provides and you meeting that need.

This company promoted the book "The American Dream" and their concept worked, because people had more spendable income than ever before in our country's history.

This company had the brilliant idea of a compensation plan that would actually pay people to use the products that they used every day anyway. People just got some of their friends and family members to buy from them instead of buying from the local Mom and Pop store. People could make big money doing that. This company was responsible for more millionaires than any other company in the history of the U.S. That's where making the list of friends and family got it's start. Remember the circles. These techniques and methods are still taught today in various ways.

Today these methods just do not work well anymore in network marketing. People are not community minded like they were 45 years ago. Today, with the Internet and microwave lifestyle, we are lucky if we know even 2 or 3 families in our housing addition or neighborhood. Let alone enough to build a network marketing business.

There are some people today that can still make these "old time" methods work.

However, even if you do have a huge warm market, most people get offended when their friends and family members try to "recruit" them into their business, which is tooted as,"the business that will makes us all rich." Most of the time they will perceive your attempt to enroll them as that of trying to leverage a personal relationship for financial gain. At best, it's a tough sell, and at worst, it can ruin relationships. I've seen it happen time and again

There are other, much better ways to grow your down line. How about learning how to find those people that have a want or need for what you have (before you call them). Interesting, Huh. In fact how about having them call you. This is not difficult to do. In fact I can show you how to do this and add 20 to 30 reps a week into you business. This sounds crazy, but not that difficult when you know the secrets, the Huge Organizations are using.