Wholesale Business as is seen now, was more or less same in the ancient times as well only marked difference being that their existed barter system. The barter system is referred to that transaction of business where goods are sold in return of other goods. There are instances where in the colonial powers used to exchange goods in return of the unique commodities of the colonized countries. Fast forward to the present time, we still have a more refined barter system that too at the diplomatic level where the goods are exchanged between two countries under an agreement; this allows accommodating the supply against the demand of other.



In the ancient times the advent of currency originated from this simple system itself. People used to exchange the useable goods which were in abundance with one person or group of people and fell short in other people’s stocks, hence the compensated each other’s requirement through the resources in hand. This slowly turned into the system where the precious stones were exchanged by the merchants in return of the goods. Gold became a main common tool for compensation and since it has the universal recognition, it became a common alternative to the payment. Hence, Gold coins originated as the currency. These were replaced by many other metals such as copper etc but the original idea behind it remained the same.

The whole sale business works as any other business only difference being the buyer and sellers here, are the ones who act as a mere facilitator to the manufacturer to showcase their product to the end user. The opening of retail sector has given these wholesalers new opportunities to enter a new market segment. The wholesalers have now entered the retail segment. Now the retailers being the one point solutions for a large territory are replacing the previous wholesalers. These retailers are provided with the goods from the manufacturers themselves and are thus the only catalyst between the manufacturer and the consumer. This arrangement is termed good for the consumer as the coat of the product comes down drastically as the margins taken by the wholesalers and a sub dealer are now passed on to the consumer. It also increases the accountability of the retailer if any discrepancy arises. The manufacturer also feels itself close to the consumer as the feedback and grievances are directed straight to them or to the retailers, which in turn enhances the customer relationship and early handling of the customer’s grievances.