At the ripe old age of 41 I am fortunate enough to have grown up, along with my business partners, having known the old business world and being able to embrace the new.
When we had our first major foray into the business world through our original company, Nexxus (UK) Limited In 1995, we tried to avoid all the “pitfalls” of traditional business and branch into distribution as opposed to manufacture, thereby avoiding warehousing, and excessive staffing, crippling rules about health and safety and the usual expenses such as lorries, forklifts etc.
What did we end up with? Warehousing, staffing, lorries forklifts, racking, 50 000 square feet of warehousing and a pile of overheads.
Thus, when Naz created the concept of our current business three years after selling Nexxus, I think that one of the primary directives was to avoid the aforementioned traditional costs.
Introduce internet business -- at Citylocal, we are able to conduct a successful, communications-based business encompassing several countries without entering into the traditional problem-infested areas of international transport, late goods, letters of credit & warehousing.
We are able to conduct business using technology rather than physical goods and even perform presentations using 21st century systems that 10 years ago would have seemed impossible.
In a sense we are able to conduct business in a manner that perhaps in the 1980's, for example, was only available to the money or stock trading markets.
As one is probably well aware, why trade the physical stock if it possible to trade the price of the commodity? Ultimately, of course, the physical stock or money will have to move but why dirty one's hands?
This is essentially what internet business can deliver for people that are able to free themselves from the mindset that they have to be involved in moving the physical goods or indeed the service necessary to satisfy the customer.
With an increasing amount of people using the net as a search facility or knowledge accessibility forum, the internet is gaining ground every week on traditional business.
What does this achieve for people apart from the obvious benefits of being able to work at home more effectively or gain instant access to vast amounts of information?
Put very simply it enables people to reach a previously untappable audience and, given the right work done with search engine optimisation experts, enables people to reach massive potential customers.
The whole approach to the internet is what is important and the realisation that one does not necessarily need to physically transport certain goods to be an effective market maker is essential.
This all being said, the age-old necessities of a business hold true- the service or product must be desired, good quality and the right price to make the potential transaction attractive.
Thankfully this is one area that I personally hope will never change and good old economics should see us through on this one – opportunity and choice.
Home Business Internet Business
Starting a successful home based internet business is the dream of more and more people everyday. Is it any wonder? A quick look around and it seems that there are any number of internet entrepreneurs making obscene money from their online venture. So how do they do it? The following steps may help you in your search for an online income.
Have something to offer.
The first step in starting a business online is to have something that your potential customers want. You may already have an existing business service or product which you need to promote, or an idea in mind for your website. In that case you only need to establish a web presence and begin your marketing.
However, the biggest hurdle for many aspiring home business operators is finding something worthwhile to sell. If this is your problem, one of the quickest solutions is to become an affiliate. An online affiliate is basically a salesman for someone else's product. Good affiliate programs do exist, and most are free to join.
Find a good web host
Once you have your product in mind, you then need a internet hosting service. Depending on the nature of your business, it may need to be specific to your country or location. If so, you are looking for a hosting service with that in mind.
If location is irrelevant, price and standard of service will be of prime importance. For some, a site build it type of service may be the priority, as they lack the initial understanding necessary to build their own website. Others may be looking at creating multiple websites & therefore want multiple hosting capacity with the one provider. Email services, database capacity, or secure transaction services are all options that are available.
Whatever your requirements have a good look around & select a web hosting service based on your needs.
Select an appropriate domain name.
Your domain name is important. Ideally it should reflect your product, and contain the words your customers are searching for. It is a good idea to register your domain name with a paid hosting service rather than getting a free domain as part of a membership site. Having an independent domain will stand a better chance of being indexed in the search engines.
Build your website
Building your website will take time & practice to get right. If this is something you don't have, you might consider a service such as site build it that can do this step for you. Otherwise get an HTML editor and some templates and go for your life. Take some time with this step as it will save you from needing to make big changes later. Design your pages with good on page optimization strategies in mind. For additional website revenue, you might like to sell advertising space on your pages.
Promote your site
Once you have your site published, the real work begins. Unfortunately, not everyone out there has been waiting for your new site to become available. In fact, you will be lucky if you even get visited by a few stray people who appear to be lost.
Website promotion is either big money or hard work, sometimes both. You should be prepared to part with a little of your hard earned cash in the short term for some sort of paid promotion such as good third party traffic generation services or pay per click programs, A word of caution, when using paid promotion programs, monitor your operating cost closely, otherwise things can get expensive. These kinds of services will help with immediate traffic, but independent linking is essential for search engine rankings, and longer term free traffic.
Obtaining links from other content relevant websites will bring in repeat visitors from those sites. Not only that, but quality inbound links will help lift your site's placement in the search engine index. The better placed with search engines those site are, that link to you, the more valuable the link to your site becomes.
Linking strategies alone form the basis for huge business on the web these days. Link exchange programs, article writing, press releases and blogging all form part of the gigantic search engine optimization industry. Take the time & make the effort necessary to learn how to work these strategies, and they will in turn work for you.
If owning a successful home based internet business is your dream, then there is nothing to stop you. Don't get distracted and put off by promises of instant riches, rather concentrate on building a lasting business based on quality products and good optimization techniques. Spend time promoting and linking your site, and enjoy the learning curve. The financial rewards will then be assured.
Both Chris Fawcett & Bluey Johnson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bluey Johnson has sinced written about articles on various topics from Home Internet Business, A Secured Loan and Search Engine Marketing. Bluey Johnson (the little Aussie Battler), is from The Australian home business website. A leading resource with infomation of the utmost integrity on SEO, web hosting and affiliate marketing. Visit at. Bluey Johnson's top article generates over 22200 views. to your Favourites.
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