Gone are the days when you stuck a yard sale sign in a home that was being prepared for sale, held an open house and printed out flyers as some of the major tools for marketing real estate property. As homes that are listed for sale populate the internet and are available to be viewed by a national audience, professional realtors are increasingly seeking to improve their skills in order to assist the homeowner to market his or her home in ways that will showcase the property in the best light and improve the final sale price. Often, these skills include advising the homeowner on how to prepare the home for photographs as well as the actual physical viewing of the home.
While, most realtors may know the marketability of a property based on other factors such as the location of the property, size of the property, etc., they may not be as adept in interior design principles that will enhance the showcasing of the home. Thus a whole new service industry, called "staging" has sprouted from these needs. Staging is the new buzzword in the real estate industry used to describe the de-cluttering, redesigning and in some case remodeling of a home to prepare it for sale.
In the past, homeowners were left to their own discretion when it came to home showings. If they didn't have any idea on how to prepare for the home showing they often depended on their realtor for guidance. While that may have been sufficient then, in this ever increasingly competitive market (where sellers try to solicit the best prospective buyers) staging has become a growing industry and a tool in the realtor's marketing arsenal. In order to maintain a competitive advantage, more and more realtors are adapting quickly to either learn these basic principles themselves or to add interior designers to their contact lists who can provide these services. Usually as part of the marketing of the property, several photographs of the home are almost mandatory and as virtual tours of homes become increasingly popular the need to showcase the home properly becomes a necessity.
Professional home stagers are practiced in the art of preparing a home for resale. They work with the "flow" of a home, eliminate clutter, edit and arrange furniture, and may even assist in enhancing curb-appeal. The interior design techniques that professional home stagers use increase the overall look and desirability of the home. With ever popular real estate television shows on HGTV such as "Curb Appeal" and "Designed to Sell", homeowners expect their realtor to be knowledgeable about these techniques.
In the current real estate climate where most homes have interior and exterior photographs taken of the property and posted on real estate internet sites this type of service is a plus. Some statistics show that staging improves the final sale price of the house by anywhere from 2% - 10%. For example, in the current California real estate market with the median sale price of a home at $597,640 these figures can mean anywhere from $11,952.00 to $59,764.00! That's quite a bit of pocket change for a comparatively minor investment.
Depending on the home seller's budget, a home staging service can prepare a home with simple tasks like rearranging furniture, eliminating clutter, advising the homeowner on special cleaning tasks to coordinating much more complex activities such as repainting, carpeting and refinishing hardwood floors. When it comes to higher priced homes in luxury neighborhoods sometimes extensive remodeling is advisable. While the initial outlay by the homeowner may be substantial a homeowner's equally substantial return on investment usually makes it worthwhile. With such great returns, what might have seemed liked a trend a few years ago isn't showing any signs of stopping.
Home For Sale At
If you are definite about selling your property it is sensible to do any repairs before you contact your Realtor. The reason for this is that he/she too will be swayed by a 'first impression'.
I hark back to color. We all have our favourites, but when you are selling a home it is not your choice of color that is important. The impressions created by color can have quite a lasting effect on a buyer.
Let's start with the outside of the house first. The reason for this is because that is the very first impression of the property and is one that will stick, no matter what. The fact is, that this is so important because you often get buyers who want to do 'a drive by'.
It is advantageous if you can have a colorful garden with flowers, but of course, this is not always possible, either because of the season or the style of landscaping. What is essential though, is a well maintained garden. All bushes and trees need any dead leaves or branches removed and all garden edges need trimming.
Trim bushes and trees away from the windows and other obstructing areas.
Talking about color, if you do not have any colourful flowers or plants in the front yard you could always paint or buy some pots and place a few potted plants around to add interest. If you did do this, it would be your choice whether they went with the sale or if you took them with you, just as long as it is clarified to the Realtor.
Most houses accumulate dust and dirt on the outside so it would be a good idea if you either hose or even gurney the outside of the house. Check the spouting for rust or any other disrepair and fix it too.
If you have any fences or railings, make sure they are in good condition and if they need a coat of paint, get that done before listing.
Another very strategic place that needs assessing is the front step, front door and the total entrance way. The area too, creates a very strong impression in relation to the inside of the house. If this area is not looking well kept buyers will immediately think that the whole house has not been cared for.
When you get to working on the inside of the house, walk through slowly and make a list of all the little jobs that need attending to. Look at the whole inside of the house with a critical eye, just as if you were a buyer. Check the kitchen very carefully as a kitchen gets a very thorough inspection.
With the inside of the house you will need to repair any 'little things' that are faulty or not working properly, like loose door knobs, chipped paint or that dripping shower.
If the internal walls are marked you may need to do a quick coat of paint to freshen up. This can make a world of difference to a buyer. Even if they want to change it eventually, if the paint is not dirty and marked they know they can live with it until they can get around to changing it. If you are freshening up the paint keep to the same color or if you are using a tinted color go even a shade lighter. The lighter the better. To freshen up you should be able to get away with one coat, after all you do want to keep expenses under control.
Attend to any grouting that you have in tiled areas such as the kitchen or bathroom. Clean the grouting thoroughly and bleach it if it is suitable to do so. These only seem to be small things, but they do make a difference.
Give your house the final check. Stand on the roadside and make every effort to put yourself in the shoes of a buyer. Leave out all the emotional feelings and see if the house appeals to you, or if you have missed anything that needs touching up.
I heard someone say one day, "why do we do all these touch up jobs when we are going to sell the house - why don't we do them sooner and enjoy the benefit of the work". So true, but let's face it we are human, aren't we?
Once you have done all these jobs, keep the house clean and tidy.
Both Nef C & Kaye Dennan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nef C has sinced written about articles on various topics from Foreclosure Help, Real Estate and Foreclosure Help. Nef Cortez has been a licensed real estate broker and has held various positions in the mortgage and real estate industry for over 25+ years. Visit his website at for FR. Nef C's top article generates over 12100 views. to your Favourites.
Kaye Dennan has sinced written about articles on various topics from Medicine, Family and Family Travel. Kaye Dennan has been involved with the real estate industry and has collected tips to help those selling.For more information go to
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