Dare To Break Out Of The Mould (Part 2) Use Your Greatest Selling Tool !!!!!



YOU

Become The Super Sales Person

Here's an example of a "GOOD" description in comparison to a "SUPERB" description::

A "GOOD DESCRIPTION"

The Home Theatre System With Surround Sound Save big on our home theatre system today! Made of solid oak, this system is guaranteed for 5 year. Comes complete with all wiring and installation video.

Features Include: -- 100 watts of power -- DVD/CD Player plays all DVD/CD/CD-R/CD-RW/MP3 -- AM/FM Digital tuning receiver with 40 random preset stations -- Separate controls for front, center, surround speakers, and subwoofer -- On-screen menus and information display -- Parental control function -- Fluorescent display -- Headphone Jack - 6.25mm Phone Jack x 1 Not bad.... right?? This description gives the buyer everything they need to know to make an informed purchase.?? PLUS.....it has a pretty impressive list of features.? If you're looking for a nice home theatre system, this is a really great deal!? But let's see if a SUPER SALESPERSON could do better by using the same

features and selling the BENEFITS of the product too....

A SUPERB DESCRIPTION (Now this is what you want !)

You'll Really Enjoy Our Uniquely Designed And Extremely Sophisticated Home Theatre System With Surround Sound!? Best Of All - You Can have It Delivered Right To Your Home In As Little As 3 Days! You and your family will enjoy huge savings on this home theatre system today! This extremely popular system is made of solid oak and backed by a 5 year warranty direct from the manufacturer.?? You'll enjoy peace of mind in knowing that your purchase is backed for a FULL 5 YEARS from one of the largest names in the electronics industry!

The Solid Oak Construction makes this unit extremely stylish, plus you'll be thrilled to know that a little furniture polish will keep this beautiful system looking brand new for years to come!? With it's exquisite design and rich texture, you'll feel proud when displaying this system in your home.? Similar systems of this quality sell for $100's more with a lot less features.

The Premium Features Of This Home Theater System Include:

100 watts of sheer power guarantee you'll never crave more volume when your favorite song comes on the radio.? You'll be dancing and singing to your favorite songs in no time... and feel like you're in the middle of a concert hall!

The built in DVD/CD components play all types of media including CD-R, CD-RW, And MP3.? You'll be able to burn your favorite music to any CD and enjoy it at your leisure.? Plus, think of all the money you'll be able to save by burning your favorite music.? If you're a Napster or online music club member, you'll be able to download your favorite music to disk and play it with incredible sound and clarity!? And don't forget the MP3 feature!? Digital playback with your favorite music, in stereo surround sound!

You'll also have the added luxury of not only FRONT controls, but you'll be able to control the front, center, surround, and subwoofer individually.? You'll never have to worry about where to place all those speakers to get "True" Surround Sound Quality!? With so many available controls to take advantage of, you be able to finely tune this system with ease, and feel like you're in the middle of a concert.? It's that efficient! It really is Beautiful Sound.

And here's a real treat!? Not only will you have a remote control and touch button capabilities, you'll also have the added luxury of "ON SCREEN" menus and information display.? Now that's a real nice feature that you just don't find on most systems these days.? No more going blind trying to see the small controls on the unit itself, instead you'll read each and every command easily directly on your tv.. ... Now that's a feature you just can't be without!

How many times have you been caught up in a movie or your favorite program and wanted to know the time??

So, you need to get up, turn on a light, and check the clock on the wall.? Or, maybe you're lucky enough to have a VCR in the room and it has the time displayed (but is it the correct time)?? Well, We've taken some of that aggravation away by including a florescent display on both the remote control and Sound System itself!?

With the SUPER high quality sound this system provides, chances are there's going to be times when you'd like to BLAST your favorite music, but unfortunately someone close by is trying to concentrate on something else!? Now, that's OK too because this Ultra Modern System comes with a Headphone Jack (6.25mm Phone Jack x 1 ) so you can plug in your favorite headphones.? Sit back, put your feet up and relax to your favorite tunes without disturbing a soul!

And last but not least, The best part of the whole package is it comes complete with each and every wire and connector you're going to need to get setup in lightning fast speed!? And if you're worried about getting your system setup and playing, forget about it!? .? So, they've even included a Video to watch that will show you how to setup your system correctly, with ease, without any worries.?

Yes it's true... most systems with this many features can be quite expensive, but through this special offer we've drastically reduced the price to first time buyers. ---etc ---etc---et al---the spiel moves on---into---the---close------------------------------(more of that in due course---"stay tuned"!)

Do you see the difference in a GOOD description and a SUPERB description.? Granted, I just wrote that description in about 10 minutes and left out the close, but I specifically used the same features for both.? Do you see the POWER in words.? Do you see the POWER in selling "BENEFITS".? If you strictly sell features, it's features you're buyer will read.? But, if you sell BENEFITS, your buyers will read with emotion more than logic...and that my friends is what makes the sale!

All for now folks! - - Stay ahead of the pack!