Internet marketers know how to play to the reader's problems and motivate them to buy a solution, without delay. How do they do this? Internet marketers tell the benefits to the reader--not the features of the product. This happens because Internet readers want to know, within seconds, "What's in it for me?"



Use these Internet marketers' sales techniques to sell your home.

Real estate agents number two sales tool--just after the yard sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy templates. Listing agents list the home's features in detail, put an attractive home picture in the middle, and then add a big picture of their face. Buyers don't care how pretty your agent is! Home buyers want to know how your property beats every other property in the area. Buyers want to know what your house can do for them!

Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area?

Marketing Psychology turns features into benefits.

Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.

Take advantage of the marketing research done by the Internet sales masters. Create a benefit-driven sales flyer to sell your home, now.

Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.