When the internet first launched in 1969, it was a far different beast from that which its users know it as today. As opposed to the huge information resource center that it now is, the web from that was created almost forty years ago was part of an American program for space research called ARPA, or Advanced Research Projects Agency. When NASA was formed, ARPA moved away from space and air flight and concentrated on computers.
As part of their research, a framework to connect all their computers was established, called ARPAnet, and thus the internet was born. Jump forward thirteen years, and a whole host of web servers are now live. Not only does this cause problems trying to connect all the different time zones and languages, it leads to conflicting hardware, meaning some computers simply refuse to talk to each other. Therefore, a standard had to be agreed. This happened in 1982, when TCP/IP became the standard communication tool. Standing for Transmission Control Protocol and Internet Protocol, it's the universal language worldwide for the internet and has been for the last twenty years plus.
Now, however, the internet is changing. Whereas before you might look up information on a new album or film, the explosion in popularity of digital downloading for these very same media formats mean that the information is in physical form as opposed to someone just writing about it. Social networking is the new buzzword – from MySpace to Facebook and beyond, the internet is THE place to catch up with old friends, let everyone know what you're doing, share your music with a potential audience of billions – the potential is endless. And this is where the new Web 2.0 comes in.
More an evolution than revolution, Web 2.0 is not being touted as a complete replacement for the existing internet features; it's more an extensive upgrade. Allowing users to communicate better with each other, Web 2.0 is seen as the next logical step in the internet, and allows far more user participation than just looking at web pages. Now you can link all your social network sites like Facebook and MySpace, and use them to promote your own music, ideas or products.
Web 2.0 is looking to strengthen the power that the normal, everyday web surfer has at their fingertips. Instead of just big business and corporate companies having access to the latest technology and resources, sites like eBay, craigslist, Skype and AdSense, to name just a few, are letting anybody and everybody use the power and ease of use of the internet to get any message they want across, or to buy and sell goods, or have a voice conversation between two computers. This is the true beauty of Web 2.0, and one of many reasons that people are getting excited.
Hosting Asp Net 2.0
Web 2.0 has been hailed as the savior of the Internet. It is sometimes termed to be the second phase, or the second coming of the Internet. Web 2.0 mainly consists of user-generated, web based communities. These communities are sometimes hosted by companies. Some of these Web 2.0 aspects can be social networking, blogs and even wikis.
Web 2.0 has some technologies as its base. Most Web 2.0 websites are based on rich Internet applications like Ajax. Websites in Web 2.0 pay more attention to the search engines. Most Web 2.0 websites would have their content crawlable by the Search Engine Crawlers.
Web 2.0 also means super-light websites. That means, these websites have to be content rich and have to do away with anything that would make a website heavy to load. You know where I am getting at - Flash. Web 2.0 has literally sacked tens and thousands of web designers who would create a Flash presentation out of a website. Most Web 2.0 websites have minimalistic graphics, if that, and are made in CSS.
Simply put, Web 2.0 is a taking back of the Internet by individuals. Almost every information on a web 2.0 website is generated by the users. The company only acts as a web-hosting provider, albeit the features provided would be very expensive for a real web hosting provider. Web 2.0 can also be defined as a form of 'many-to-many' publishing over the Internet.
Web 2.0 has been the most advantageous for Internet marketing. Under traditional Internet, any company or individual would have to have their own website to market their product on the Internet.
Web 2.0 has also seen the advent of systematic, simple and hassle free article marketing websites. One of the best advantages of websites inclined towards Web 2.0 is completely searchable content. This enables even a single article on a article marketing website to rank on the Big Three search engines.
Search Engine Optimization is a very important aspect of Web 2.0. due to Search Engine Optimization, Internet marketing has become a reality. Web 2.0 has also created a platform where big and small companies have to come together for their Internet Marketing.
Social networking is another aspect of Web 2.0. Social networking allows individuals to interact and connect with their friends online in a simple manner. These websites also create an chance for people to meet others, depending on various regulations and features of the social networking website. This has given birth to a different type of marketing, known as social marketing.
Social Marketing has some advantages over article or Internet marketing. For example, social marketing connects a definite class and niche of people, whereas article marketing has a reach across a large number of people.
Both Gabriel Adams & Colin Meunier are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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