Those who do their homework before buying will know that there are many bonuses on offer by the manufacturers of website design software. Its important also to be savvy to the variety of extras that are often included free with the software being considered. These are the things that should make your decision to buy easy.

They might include wizards like a forms or RSS Feed wizard - the ones that have affiliate marketers in their sights will even have an "affiliate wizard" to help manage their affiliate programs.

Top bonus features to research are:

An audio and a video wizard

An audio wizard should make the embedding of audio into any page content easy, with no need for long strings of code to enable the inclusion of either playback controls or auto playback controls.

A video wizard is a powerful tool to look for for sites relying on how-to tutorials, taped testimonials, hands on demonstrations, and of course product placement.

RSS

RSS feed wizards should be able to be activated literally with just a few mouse clicks, and provide updated information, automatically - set and forget.

Forms Wizard

Few marketers would argue the need to build 'lists' of prospects and clients. The purpose is to capture the details of visitors to their site. This is often achieved with the incentive of a free bonus or free newsletter.

New and experienced internet marketers alike will be impressed when site building software incorporates the abiility to link directly to their autoresponder service - instant 'opt in' capture of visitor information.

Most online professionals agree that there is no easier and better way of identifying potential customers - all with the aid of highly effective, yet simple, interactive forms.

Widgets Wizard

Another one to look out for is a "widgets wizard".

It is safe to say that this might be the most popular new component some new site builder software packages, as it will usually include a vast array of enhanced scripts that make the life of any webmaster and entrepreneur easier.

Keep an eye out for a banner rotator which will cuts down on the amount of time spent tinkering with product placement ads, and a password redirect - perfect for secure portions of the site.

A "print page" option and an "add to favorites" choice turn random site traffic into customers and repeat visitors, while something as low tech as a random quote might be the stickiness a site was lacking earlier.

All in all wizards can be of great benefit in creating your own website, particularly a business website with E commerce as its main purpose.